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Theaters Begin Barring Children

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Studio Briefing

25 October 2007

Theaters Begin Barring Children

Some theater chains have begun barring children from theaters after 8:30 p.m. if they are not accompanied by their parents -- in hopes of attracting more adults who are put off by the disruptive behavior of some kids, according to USA Today. A spokeswoman for the Midwest chain Kerasotes Theaters said that it is testing "adult-friendly" screenings at 13 of its 95 locations. Marcus Majestic Cinema in Brookfield, WI, has gone further, serving alcoholic beverages and prepared entrees in its adults-only auditoriums and providing a babysitting service. "We want to create an entertainment destination and reach people who might not otherwise come to a movie theater," Marcus Theatres spokesman Carlo Petrick told the newspaper.

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