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Studio Briefing

28 September 2007

Nickelodeon to Go Dark Saturday

The kids' TV channel Nickelodeon is planning to intentionally go dark on Saturday at noon, with announcers telling their audience, "Go outside and play." The channel plans to remain dark for three hours, after which Nickelodeon says it will air Let's Play Go Healthy Challenge, produced in cooperation with the Alliance for a Healthier Generation.

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