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Studio Briefing

3 September 2007

ABC Won't Be pushing 'Daisies' Pilot Too Hard on Web

ABC has decided not to make the pilot episode of its much-talked-about fall series Pushing Daisies available for previewing on the Internet. Although scenes from the episode will likely be posted on YouTube and other video-sharing websites, ABC marketing chief Michael Benson told the Associated Press that presenting the full episode online could cannibalize the ratings for the actual show. "I have the same approach that Coca-Cola might have when they're launching a product," Benson said. "The idea is to get people to sample a product, then come in and buy more. You don't give a six-pack; you give a sample and hope they'll buy a six-pack if they like it."

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