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Studio Briefing

29 June 2007

Tennis (On Your Cellphone), Anyone?

They may find spotting the tennis ball a bit difficult on their tiny screens, but Verizon Wireless customers who subscribe to its V Cast Mobile TV will be able to watch the Wimbledon tournament from England on cellphones, courtesy of NBC2Go, beginning Saturday. In a statement, Ryan Hughes, head of media programming for Verizon, said: "Customers who are at the beach or a barbecue this holiday week can still see every serve, volley or break point from the best tennis players in the world." Coverage is set to begin at 12:00 noon ET on Saturday, but starting times will vary throughout the week.

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