Apparently taking the position "if you can't beat 'em, praise 'em," CBS's newly appointed Interactive President Quincy Smith is crediting YouTube.com for helping lift the ratings of its late-night shows, Late Show with David Letterman and The Late Late Show with Craig Ferguson. "Although the success of these shows on YouTube is not the sole cause of the rise in television ratings, both companies believe that YouTube has brought a significant new audience of viewers to each broadcast," Smith said in a news release. Moreover, Smith indicated that the network no longer intends to battle YouTube over rights issues involved in the website's use of CBS clips (the Letterman and Ferguson clips appear on the CBS Brand Channel, a jointly operated CBS/YouTube undertaking), saying that it is the network's intention "to build bridges rather than construct walls" between the old media and the new.