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Studio Briefing

18 October 2006

Latest Cultural Learning: 'Santa' Will Beat 'Borat'

Although Sacha Baron Cohen's satirical movie Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan has been receiving a ton of free publicity in recent weeks -- including, separately, denunciations by officials in Kazakhstan and an organization of German gypsies -- the film is expected to be beaten at the box office next month by Santa Clause 3. In an item about the competition, L.A. Weekly writer Nikki Finke cited recent studio tracking showing that Borat "may be too elitist for Middle America." However, 20th Century Fox, which is distributing the movie, said that it never expected Borat to compete on an equal footing with Clause 3. A studio exec told Finke that he expected the film to start out strongly with college students and build from there. "Don't look at our opening numbers, look at our finishing numbers," he said. The two films are due to be released on Nov. 3.

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