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Studio Briefing

4 October 2006

Company Angered by Product Placement, Sues

Ordinarily companies are only too glad to see their products featured on television shows -- particularly when they don't have to pay for the placement. Such clearly is not the case with suburban St. Louis company Emerson Home Technology Solutions. The company's In-Sink-Erator brand garbage disposal was used in a scene in the pilot episode of the new series Heroes in which one of the lead characters gets her hand mangled in the machine. (Since she has super powers, she's able to heal herself instantly.) In a lawsuit filed in federal court on Tuesday, Emerson claimed that NBC did not get permission to use the In-Sink-Erator on the program and that the scene tarnished the product's image.

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