Rival studios were claiming Thursday that Warner Bros. overestimated the opening-day gross of Bryan Singer's Superman Returns by more than $2 million, according to L.A. Weekly columnist Nikki Finke. Finke also reported that Warner Bros. is rushing to "retool" its marketing campaign in an effort to "stem the gay buzz surrounding" the movie. "As late as this week," Finke wrote, "new TV ads transformed [star Brandon] Routh from doe-eyed softie to macho techno-man of steel, borrowing heavily from other comic-books successes like Spider-Man and X-Men in its look and feel." In any case, Superman Returns is expected to exceed $100 million by the end of the July 4th holiday.