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Studio Briefing

8 March 2006

CBS Putting March Madness on the Web

CBS is planning live webcasts of the early-round games of the NCAA basketball tournament -- "March Madness," as it is called -- beginning March 16 via its website, cbssportsline.com.. The games will be available for free and include commercials, but because of the limitations of broadband broadcasting, only a few hundred thousand viewers will be able to watch them at the same time. When capacity is reached, additional viewers will be placed in a "waiting room" showing a scoreboard and an estimate of how long they'll have to wait. CBS said that it had been able to find eighteen major advertisers to sponsor the webcasts. In an interview with today's (Wednesday) Los Angeles Times, Larry Kramer, president of CBS Digital Media, remarked, "The advertising world is willing to support streaming video in a way they haven't been willing to support it in years past."

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