Disney CEO Robert Iger has continued to downplay the importance of a film's box-office receipts and to urge that studios shorten the length of time it takes for a film to move into the home video market, where the largest profits lie. In an interview with the Wall Street Journal, Iger said that he has proposed that theaters begin selling DVDs of the movies they are screening at their concession stands. "They think we are out of our minds," he conceded. Iger said that he has also heard complaints from video dealers about his deal with Apple computer making three ABC and two Disney Channel shows available for downloading for $1.99 a pop. He told the newspaper that he has explained to them that online buyers, who download a single recent show, are different from those buying box sets of an entire season.