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11 February 2013 12:00 PM, PST
Outdoor company Adshel has rebranded with a new logo and website, along with a repositioning of its key advertising packages.
The new look was developed by branding agency There.
Marketing director Nicole McInnes said: “Rebrands can often be seen as just superficial so it was important to capture our true internal culture and real external attributes and then translate them into something meaningful for people both inside and out of the organisation.”
Adshel is a joint venture between Apn and Clear Channel and focuses on street furniture.
The company’s three key offerings are “Impact”, which covers its large format panels; “Immerse”, which offers creative solutions that go beyond straightforward posters and “Ignite”, which offers interactive technology and digital displays.
Adshel was named Media Sales Team of the Year at the 2012 Mumbrella Awards.
The post Adshel rebrands appeared first on mUmBRELLA. »
Bikers slam re-run of Tac motorcycle safety ad as showing ‘reckless disregard for riders’
10 February 2013 9:55 PM, PST
Tac’s ‘The Ride’ TV ad, created in 2009
The Transport Accident Commission’s re-run of a motorbike safety commercial created four years ago has prompted the ire of Australia’s motorcycling community.
Motorcyclist activist group Stop Smidsy has slammed the ad, created by Grey Melbourne in 2009, as “misleading” and said it shows “a reckless disregard for riders and road safety”.
The angry response from motorcyclists is yet another battle in the war with the Tac over the government body’s portrayal of riders in road safety advertising.
John Voyage of Maurice Blackburn Lawyers, the law firm that backs the Stop Smidsy campaign, said the re-airing of ad “flies in the face” of government recommendations on motorcycle safety released in December last year.
He said: ”The decision to re-run a widely condemned ad flies in the face of the hard work and strong recommendations of the recent Parliamentary Motorcycle Safety Inquiry. »
- Robin Hicks
Linnell to The Australian’s journos: I’ll get to your job applications soon
10 February 2013 9:25 PM, PST
Fairfax Metro Media’s editorial director Garry Linnell has hit back at The Australian’s suggestion that the company’s Canberra bureau is “on the verge of crisis” following the departure of Michelle Grattan to The Conversation and both Lenore Taylor and Katharine Murphy to The Guardian. Linnell claims that staff from The Australian had been asking him for jobs.
Asked about whether replacements had yet been appointed for the trio who worked on The Age and the Sydney Morning Herald, Linnell told Mumbrella: “We will certainly be making new appointments to our Canberra bureau and they will be announced shortly. Coverage of national affairs has always been a critical priority for us and remains so. Recent stories we have broken simply underline that.”
Asked whether he wanted to respond to use of the word “crisis” by The Australian, he said: “I don’t really need to respond to any »
The Works offers three paid internships
10 February 2013 6:30 PM, PST
The Works has three paid positions available in its internship program and one candidate will be taken on by the agency permanently.
The three candidates will work across Woolworths Everyday Rewards, Jim Beam, Skoda, Brother and Virgin Money.
Three graduates who show outstanding creative flair will be given the opportunity to get a foot in the advertising door as part of a paid internship program launched by The Works, with one lucky candidate being taken on permanently by the agency.
Unlike the majority of other agency run graduate programs which target mainly account service positions and are not paid, The Works internship is open to any graduate who has a creative mind and ambition that is looking for their big break and wants to earn some money.
The Works invests heavily in developing its creative talent and believes the best result for clients comes from creatives who are »
- Colin Delaney
PR Council to set out vision for future of public relations at CommsCon
10 February 2013 5:56 PM, PST
The Public Relations Council will present its vision of the future of public relations at next month’s CommsCon.
The conference, presented by Mumbrella and Encore, takes place on March 14 at Sydney’s L’Aqua in Dockside.
Earlybird tickets – with a discount of $50 if purchased before the end of this week – of now on sale.
CommsCon focuses on communications and public relations professionals.
The first confirmed speakers for the conference are members of the Communications Council’s new body Public Relations Council, who will present their vision for the future of PR as a discipline.
The Prc was set up last year after some agencies expressed disquiet over the direction of long standing trade body the PR Institute of Australia.
“The Prc Presents The Future of PR” will be hosted by Michelle Hutton, CEO of Edelman Australia, Kat Thomas, MD of One Green Bean, Claire Salvetti, managing director of Mango Sydney and Margaret Zabel, »
- Cathie McGinn
New caravan magazine Time to Roam Australia launches in print and online
10 February 2013 5:43 PM, PST
Time To Roam
A free travel magazine has launched today catering to the Australian recreational vehicle market.
Time To Roam Australia is an independent venture developed by Phillip Terry who has 25 years of experience in magazine sales and development. He has teamed with journalist Rod Bruem as editor.
The bi-monthly publication will be free in both print and as an online magazine. An initial 20,000 printed copies will be available at holiday and tourist parts, visitor information centres, and caravan dealerships.
Bruem said: “There is no other free publication like this in Australia and we are confident Australia will love Time to Roam.”
Terry said: “We’re catering to an industry and sector that hasn’t stopped growing for over 40 years. When the Gfc hit, the caravan and camping industry went the other way, with new vehicle registrations doubling in some states.
“Time to Roam will cater to a broad range »
- Colin Delaney
Second Gina Rinehart mini-series in development
10 February 2013 5:41 PM, PST
Channel Nine has commissioned a production based on the bitter family fed between billionaire Gina Rinehart and three of her children with the working title Mother Monster Magnate.
The announcement comes a week after it emerged that Screentime was working on a version of the Rinehart story.
A Nine spokeswoman told Mumbrella the production would be a two part mini-series totalling four hours.
“Mother Monster Magnate is the working title, but we haven’t made a decision on the actual title,” she said.
Actress Claudia Karvan is the executive producer of the-mini series in a joint venture with Cordell Jigsaw Zapruder.
It will be based the work of Walkley award winning journalist Steve Pennels, who first exposed the bitter family trust dispute between the mining magnate and her children.
“Gina is the world’s wealthiest woman, her story as a daughter, mother and miner is a compelling one and often stranger than fiction, »
- Marcus Casey
Dumb Ways To Die and social media bullshit
10 February 2013 4:54 PM, PST
Karalee Evans is sceptical about a comment made at last week’s Meet The Marketers evening when a Metro Trains executive said the organisation had seen a 20% drop in risky behaviour since its video went viral.
You know, up until Friday I was a big fan of the brilliant little pocket of content gold, Dumb Ways to Die.
I mean, that little animated content piece that could, with accompanying catchy tune gleaned over 39 million views on YouTube and still sits as Australia’s most viral video of all time. That’s a lot of eyeballs on a cartoon with an annoying song, demonstrating the boring topic of naughty and dangerous behavior on Melbourne’s train network.
At the time, it was reported that uniquely, the video went viral thanks in large to mobile viewers. McCann and Metro had seemingly found the formula to viral; mobile. And it didn’t hurt that industry blogs, »
Michael Christian back on air on Today Network
10 February 2013 4:26 PM, PST
Royal prank radio presenter Michael Christian quietly went back on air this morning.
The Today Network’s Melbourne station Fox FM put Christian into the late morning shift.
However unlike other timeslots, the station’s website only describes the show as “Hit music!” and does not identify the presenter.
During on-air links listened to by Mumbrella this morning, the presenter did not identify himself to listeners.
In December, Christian and Mel Greig made a hoax call to the London hospital treating a pregnant Duchess of Cambridge. After the prank made global headlines the nurse who put the call through, Jacintha Saldanha, committed suicide.
Upate: The station’s owner responded with the following statement:
“Sca CEO Rhys Holleran said: ‘We are happy to have Michael back on air. We have always supported »