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Pink Floyd’s David Gilmour Samples Brand Jingle for New Single

13 hours ago

Marketers regularly borrow catchy tunes from popular musicians to help sell their products, but musicians are typically less interested in working marketers' jingles into their own compositions. Therefore, it's perhaps surprising that the jingle for French rail company Sncf was chosen by celebrated Pink Floyd guitarist, David Gilmour, to form the basis of his new single "Rattle That Lock." Art imitates life after all, it seems. »


- Jack Marshall

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