Week of « Prev | Next »
Why wasn't the best movie trailer of Super Bowl Sunday shown on TV?
33 minutes ago
To be honest, it feels like the studios just don't care anymore. There was a time starting in the late '90s where each year, the Super Bowl trailers were bigger and more amazing. The studios really pulled out all the stops to try to dazzle this gigantic captive audience, and this Sunday, on what should have been the biggest Super Bowl show of all time, everything felt perfunctory. Phoned in. Just one more commercial or trailer or spot. I liked the Jason Bourne spot. "When the world is at war, we need the perfect weapon" seems like a pretty good line to reintroduce Matt Damon's superspy to the franchise that was as much a showcase for Paul Greengrass as it was for Damon. Having the two of them back makes this one of this summer's biggest events as far as I'm concerned. The commercial itself was fine. Didn't knock me out. »
- Drew McWeeny