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'Into Darkness' Boldly Goes Where 2009's 'Trek' Went Before
19 May 2013 5:37 PM, PDT
Star Trek Into Darkness easily opened on top this weekend, though it wasn't the kind of box office sensation that many*including distributor Paramount*were expecting it to be. The J.J. Abrams-directed sequel took in an estimated $70.6 million for the three-day frame; add in its grosses from Wednesday night and all-day Thursday, and the movie has to-date earned $84.1 million. In comparison, 2009's Star Trek grossed $75.2 million for the weekend, and $86.7 million through its first four-and-a-half days.While it's usually unfair to knock a movie for opening in line with its predecessor, it certainly feels like the "disappointment" label is applicable in this case. All signs suggest the 2009 Trek is very well-liked (it has a strong 8.0 rating on IMDb) and Paramount's marketing did a decent job walking the sequel tightrope (a balanced approach of promising more-of-the-same and offering something new). Additionally, there was four years of ticket price inflation and »
- Ray Subers <mail@boxofficemojo.com>
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