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Forecast: 'Mission' Set to Take Off
29 July 2015 7:23 PM, PDT
Saturday Update: Although we haven't heard directly from Paramount yet, other sources, mostly other studios, are reporting that Mission: Impossible - Rogue Nation made $20M on Friday (which includes Thursday's $4M evening screenings) on the path to a $50M weekend. That would make the Chris McQuarrie directed Rogue the second best opening in the M:i series, only trailing Mission: Impossible II and its $57.8M weekend in 2000. There's a big, fat caveat to that, however, which is the cost increase of ticket prices from 1996, when the series began, to now. In fact, adjusted for inflation and using the National Association of Theater Owners recently released Q2 average ticket price of $8.61, Rogue's opening weekend falls below the first three films in the series (Ghost Protocol, the fourth M:i opened up in a healthy limited release in fewer theaters so we'll leave that film out of this comparison).
Mission: Impossible - 1996 wknd: $45M - 2015 Adjusted $72.6M. »
- Keith Simanton <firstname.lastname@example.org>