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'Magnificent Seven' and 'Storks' Look to Turn Around Box Office Fortunes

22 September 2016 9:44 AM, PDT

On the heels of the worst weekend of the year so far (based on cumulative gross for all titles) this weekend should perk things up a bit as MGM and Sony's The Magnificent Seven remake and WB's animated feature Storks are looking at strong openings. Projecting just how well this weekend's newcomers will perform, however, is something that's raising a few eyebrows in the wake of recent weeks and last week's box office bloodbath where not one, but two of the week's three new wide releases came in well below expectations, and all three failed to open over $10 million. Industry expectations for Magnificent Seven and Storks have both films opening around $30+ million. For Storks this number appears to be about right on target, but for Magnificent Seven it seems grossly conservative. Sony is projecting a $30-32 million weekend, but if it doesn't top $40 million it would be a bit of a surprise. »


- Brad Brevet <mail@boxofficemojo.com>

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