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'Maze Runner' on Track for Big First Place Debut

15 hours ago

After a few quiet weeks, business should pick up substantially this weekend. Three major new releases hit theaters, and young-adult adaptation The Maze Runner will likely finish at the front of the pack.Opening at 3,604 theaters, The Maze Runner is the latest attempt to cash in on the young-adult craze that's led to successful franchises like Twilight, The Hunger Games and Divergent.For every hit, though, there's at least two misses: in the past two years, the young-adult graveyard includes Beautiful Creatures, The Host, The Mortal Instruments: City of Bones and Vampire Academy.Ahead of the weekend, it's pretty clear that The Maze Runner is going to avoid falling in to the latter category. While the existing fanbase is more-or-less on par with other would-be franchises*and much lower than The Hunger Games or Divergent*20th Century Fox has done a good job campaigning to non-readers.Marketing has nicely established the movie's mysterious premise, »


- Ray Subers <mail@boxofficemojo.com>

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