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'No Good Deed' Succeeds, 'Guardians' Passes $300 Million

14 September 2014 1:05 PM, PDT

No Good Deed easily took first place ahead of Dolphin Tale 2 on another quiet weekend at the domestic box office.Playing at 2,175 locations, the Screen Gems thriller opened to an estimated $24.25 million. That's in the same general range as 2009's Obsessed ($28.6 million), which shared a producer (Will Packer) and star (Idris Elba) with No Good Deed. More impressively, it debuted significantly higher than last year's The Call ($17.1 million), which was also a Sony thriller featuring a female protagonist in a confined location.No Good Deed managed to successfully combine a few key ingredients. First, and most importantly, it was well-positioned within the perennially successful home invasion subgenre. These movies manage to tap in to one of our most common fears (harm to our home/family), while also promising an element of wish fulfillment (taking control and fighting back against these invaders). Another key element to its success was its »


- Ray Subers <mail@boxofficemojo.com>

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Friday Report: 'No Good Deed' Defeats 'Dolphin Tale' Sequel

13 September 2014 8:59 AM, PDT

No Good Deed dominated the box office on Friday, while Dolphin Tale 2 opened below its predecessor. Meanwhile, crime drama The Drop exceeded expectations with a fourth place debut.Playing at 2,175 theaters, No Good Deed opened in the top spot with $8.8 million. That's a strong result for this modestly-budgeted thriller; among similar movies, that's in between Obsessed ($11.2 million) and The Call ($6.2 million). For the weekend, No Good Deed is on track to earn between $22 and $25 million. Dolphin Tale 2 took second place with $4.27 million. That's a bit lower than the first Dolphin Tale, which opened to $5.1 million around the same time in 2011. For the weekend, it will likely take in around $16 million.Even with two major new movies entering the marketplace, Guardians of the Galaxy still held strong; the movie was off just 23 percent to $2.09 million. Guardians will pass the $300 million mark on Saturday, making it the first movie to »


- Ray Subers <mail@boxofficemojo.com>

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Forecast: 'Dolphin Tale,' 'No Good Deed' to Lead Another Quiet Weekend

11 September 2014 5:11 PM, PDT

Dolphin Tale 2 and No Good Deed could be in a tight race for first place over what will probably be another slow weekend at the domestic box office.According to online ticket seller Fandango, these two new releases have sold essentially the same number of tickets headed in to the weekend. An opening in the $15 to $20 million range seems likely for both titles.At 3,656 locations, Dolphin Tale 2 reaches theaters almost exactly three years after the original Dolphin Tale became a minor hit with family audiences. After opening to a solid $19.2 million, the movie held well and ended its run with $72.3 million.It would be surprising if Dolphin Tale 2 replicated the first movie's success. The movie looks mostly redundant: the only noticeable change is that a new dolphin is added to the mix. Also, the "based on a true story" angle, which was a key selling point for the first movie, »


- Ray Subers <mail@boxofficemojo.com>

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Grading the Summer Forecast

10 September 2014 4:38 PM, PDT

Back in April, Box Office Mojo made specific box office predictions for 20 Summer 2014 releases. At that time, it looked like it was going to be a tough Summer to predict; that theory turned out to be more true than we had imagined.Half of our picks were wildly off, which is a significant increase over past years. These inaccuracies can be chalked up to a few poor assumptions made ahead of the season.First, the predictions were made based on the assumption that July had to be the highest-grossing month of the Summer. This was based on the fact that July has been the highest-grossing month of the year in each of the last 25 years. Remarkably, July wound up being the worst month of the Summer, and as a result July releases like Dawn of the Planet of the Apes, Deliver Us From Evil, Tammy, Planes: Fire & Rescue and Hercules were all noticeably overestimated. »


- Ray Subers <mail@boxofficemojo.com>

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Grading Mojo's Summer 2014 Forecast (cont.)

10 September 2014 3:44 PM, PDT

<< Continued from "Grading Mojo's Summer 2014 Forecast"NeighborsForecast: $140 millionActual: $150.1 millionDifference: 7.2%Grade: ANeighbors always seemed well-positioned to be a comedy hit: the concept was relatable and easily explainable, the previews were laugh-out-loud funny, and early reactions were very positive. Still, to out-gross fellow Seth Rogen comedy Knocked Up ($148 million) is pretty impressive.22 Jump StreetForecast: $135 millionActual: $192 million (est.)Difference: 42%Grade: FIt was clear that 21 Jump Street movie was very well-liked, and that the sequel's previews delivered the laughs. We incorrectly assumed, though, that a more competitive Summer schedule would keep 22 Jump Street on roughly the same level as its predecessor. Instead, it wound up dramatically exceeding the forecast on its way to becoming the highest-grossing live-action comedy of the year so far.Teenage Mutant Ninja TurtlesForecast: $130 millionActual: $190 million (est.)Difference: 46%Grade: FAt the time these predictions were made, there was only a brief teaser trailer available for Teenage Mutant Ninja Turtles that focused »


- Ray Subers <mail@boxofficemojo.com>

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