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Moviegoers Flee From 'Fifty Shades' This Weekend

22 February 2015 12:00 PM, PST

Coming off a massive holiday weekend, Fifty Shades of Grey plummeted 74 percent in its second outing. Still, the movie easily held on the top spot this weekend with $22.3 million.Among the new releases, McFarland, USA and The Duff did solid business, while Hot Tub Time Machine 2 flopped.Fifty Shades of Grey's 74 percent drop is steeper than the second weekend declines for The Fault in our Stars, Valentine's Day, and all five Twilight movies. It's the second-biggest decline ever for a movie playing at over 3,000 locations; the worst belongs to the Friday the 13th remake, which fell 80 percent on this same weekend in 2009.Adapted from an immensely popular book and opening on Valentine's Day weekend, Fifty Shades of Grey was always going to be fairly front-loaded. Still, the movie's horrible reviews (25 percent on Rotten Tomatoes) and weak word-of-mouth ("C+" CinemaScore) surely contributed in some way.Fifty Shades has now earned $129.2 million, »


- Ray Subers <mail@boxofficemojo.com>

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'Fifty Shades of Grey' Nears $300 Million Overseas

22 February 2015 10:57 AM, PST

Fifty Shades of Grey held on to first place at the international box office this weekend with $68.1 million.That's off 56 percent from last weekend, which is a far better that the movie's hold in the U.S. (down 73 percent). To date, it's already earned $280.5 million, which is ahead of Sex and the City and the first Twilight ($263 million and $200 million, respectively).In the next day or two, it will pass the first Hunger Games movie ($283 million). With South Korea on the way, Fifty Shades could theoretically reach $400 million overseas.Playing in 53 markets, Kingsman: The Secret Service earned $32.8 million this weekend, which brings its total to $86.4 million. Thanks to the Chinese New Year holiday, the movie jumped 86 percent to $8.9 million in South Korea; it's already earned $17.8 million there, which puts it ahead of all Bond and Bourne movies.It opened to $3.5 million in France*a very solid result*and scored a »


- Ray Subers <mail@boxofficemojo.com>

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Friday Report: 'Fifty Shades' Plummets, 'Hot Tub' Drowns

21 February 2015 9:00 AM, PST

It was a tough day at the box office on Friday. Fifty Shades of Grey collapsed heading in to its second weekend, while comedy sequel Hot Tub Time Machine 2 bombed.It wasn't all bad news, though, as The Duff and McFarland, USA slightly over-performed against very modest expectations.Fifty Shades of Grey added $8 million on Friday, which is off a massive 74 percent from its opening day. Without a Valentine's Day boost, the movie could wind up earning less than $24 million for the three-day weekend. Fifty Shades now seems poised to earn less than the original Twilight movie ($192.8 million) over the course of its run. At the start of its second weekend, Kingsman: The Secret Service fell 49 percent to an estimated $5.3 million. That result is essentially twice as high as A Good Day to Die Hard and This Means War at the same post-President's Day point. For the weekend, Kingsman should wind up around $17 million. »


- Ray Subers <mail@boxofficemojo.com>

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Forecast: 'Fifty Shades' Set to Spank 'Hot Tub' Sequel This Weekend

19 February 2015 4:31 PM, PST

Coming off one of the busiest weekends in years, the box office is going to quiet down significantly this coming weekend.Hot Tub Time Machine 2, McFarland, USA and The Duff are all opening in at least 2,500 theaters, though it would be surprising if any of these took in over $15 million this weekend. Therefore, the top three spots should once again belong to Fifty Shades of Grey, Kingsman: The Secret Service and The SpongeBob Movie: Sponge Out of Water.Coming off a massive $85.2 million debut, Fifty Shades of Grey seems poised to take a dive this weekend. Word-of-mouth is mixed, die-hard book fans likely already made it out last weekend, and romantic movies tend to fall hard coming off Valentine's Day. About Last Night (2014), Endless Love and Valentine's Day all fell at least 70 percent on this same weekend, while the Twilight sequels and The Fault in our Stars had similar second weekend drops. »


- Ray Subers <mail@boxofficemojo.com>

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