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9 articles


Google Wants To Give Its $17,000, 360-Degree Camera Rig To Creators For Free

16 hours ago

On April 24th, Google introduced the Yi Halo, the next product in its Jump lineup of 360-degree camera rigs. The lightweight, powerful Yi Halo is an appealing new tool for Vr filmmakers, and its price -- $17,000 per unit, according to Fast Company -- reflects that. The product’s hefty price tag may scare away some creators, but Google wants to get its latest toy in the hands of its creative community. It has announced a program called Jump Start, through which selected filmmakers will receive access to Yi Halo rigs.

With Jump Start, Google is asking its community to send in pitches for projects they would film should they gain access to the advanced technology coming out of Mountain View. In choosing the creators to whom it will offer Yi Halo rigs, Google is evaluating applicants based on three criteria: The originality of the pitch, its feasibility, and the degree »

- Sam Gutelle

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Netflix Hits 100 Million Subscribers, Vows To Raise Another Billion Dollars Of Debt

17 hours ago

The last two pieces of major Netflix news both concern large round numbers. This past weekend, the streaming service announced that it had surpassed 100 million global subscribers, becoming the first company in the subscription video on-demand (Svod) space to achieve that benchmark. Then, on Monday, it revealed its plan to raise €1 billion in new debt, which it will likely use to fund its rapidly expanding library of original content.

Netflix was originally expected to hit 100 million subscribers in time for its Q1 2017 earnings report, but it ultimately missed that mark by a few weeks. Even so, its nine-digit milestone is impressive, and Netflix likely counts significantly more users than its main competitor, Amazon Prime, which has not shared exact subscriber figures but is estimated to have about 65 million customers as of February 2017.

As pictured above, Netflix CEO Reed Hastings celebrated 100 million subscribers the same way he celebrated one million: by »

- Sam Gutelle

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Nikkie Tutorials, David Dobrik, Others Honored At Ninth Annual Shorty Awards

17 hours ago

A who’s-who of online influencers were honored yesterday evening at the ninth annual Shorty Awards, which recognizes the year’s best accomplishments in social media. Hosted by the actor Tony Hale, the ceremony took place at New York's PlayStation Theater.

This year’s awards recognized both emerging and veteran creators, including: Breakout YouTuber James Charles, YouNower Of The Year Zach Clayton, YouTube Ensemble Jenna Marbles & Julien Solomita, YouTube Musician Dodie Clark, Muser (Musical.ly creator) Of The Year Lisa And Lena, Viner Of The Year Kenny Knox, YouTube Comedian Thomas Sanders, YouTube Guru Nikkie Tutorials, and YouTuber Of The Year Gigi Gorgeous.

Visit Tubefilter for more great stories. »

- Geoff Weiss

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Vice Launches New Vertical Based Around Hot-Button Issues

18 hours ago

Vice has built an entire media brand around the concept of reporting stories that otherwise wouldn’t receive much coverage, if any. Now, with its latest initiative, Vice is giving its audience more context for the coverage it provides in hopes of inspiring those readers and viewers toward action. The media company’s newest vertical, as shared by The Hollywood Reporter, is Vice Impact, which presents articles and videos related to important issues.

Impact, which has been talked about publicly since at least last September, is Vice’s attempt to link the important social and political topics it discusses to link them to advocacy groups, protests, and other methods for walking the walk. “Our audience often says, ‘Well great, you've shown me the issues here, but what can I do about it?’” said Vice co-founder Suroosh Alvi in a video introducing Impact. “That question doesn't have easy answers. We were »

- Sam Gutelle

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Out Web Fest To Honor Tyler Oakley, Gigi Gorgeous, Ari Fitz At YouTube Space La

19 hours ago

The Out Web Fest (Owf), a two-year-old digital short film festival recognizing queer storytellers, is slated for May 12 at the YouTube Space La, honoring three Lgbtq influencers for their contributions within the space.

Tyler Oakley, Gigi 'Gorgeous' Lazzarato, and Ari Fitz will be honored at the top of the three-day festival, which will kick off next month with a screening of Lazzarato’s YouTube Red documentary This Is Everything. At the opening night gala, Oakley will receive Owf’s Vanguard Award, which is presented to an influencer who has had an impact on Lgbtq visibility, while Lazzarato will receive the Vision Award for helping to evolve society's perspectives on Lgbtq issues. The androgynous model and filmmaker Fitz will also be recognized.

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- Geoff Weiss

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Top 50 Most Viewed U.S. YouTube Channels • Week Of 4/21/2017

20 hours ago

Ryan ToysReview held onto its first-place position on the U.S. chart for an unbelievable 34th week. Ryan's eponymous YouTube channel featuring the pre-k's unboxing talents and playtime footage hopped up 13% on the week to take home nearly 174 million views. In a still-close second place is WWE. Your YouTube destination for all your World Wrestling Entertainment clips, interviews, and behind-the-scenes footage jumped up 10% to score almost 166.7 million views on the week.

Up next in the #3 spot is still ToyScouter. The channel that's fully embracing YouTube's oddball adults-dressing-up-in-Disney-and-superhero-costume phenomena was up 8% to amass more than 139.9 million views throughout the week. In fourth place is Luis Fonsi. The Puerto Rican singer, songwriter, and actor's channel jumped up 50% to top out at almost 139 million views.

And rounding out the Top 5 is Chainsmokers. The poppy DJ duo was down 6% to bottom out at over 107.4 million views during the week.

Top Gainers

The honor of »

- Joshua Cohen

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DaddyOFive Issues Formal Apology: “We Are Now In Family Counseling”

21 hours ago

DaddyOFive is allegedly turning over a new leaf.

The YouTube family vlog and prank channel, helmed by Mike and Heather Martin of Damascus, Md., which earned the ire of the internet for prank videos conducted upon their young children that many believe verged on abuse, released another apology video over the weekend. While the Martins previously apologized for the cruel videos and claimed that their pranks were faked, the latest clip sees them dressed in formal attire and appearing, at times, to read from a script.

“This has been the absolute worst week of our lives, and we realize that we have made some terrible parenting decisions," Ms. Martin says of a vlog in which she and her husband screamed and cursed at young son Cody, and another clip in which Mr. Martin encouraged two of their young children to hit one another. (Their channel has since been wiped).

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- Geoff Weiss

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Facebook To Reportedly Pay Publishers To Create Videos That Feature New Mid-Roll Ads

22 hours ago

Facebook, which is looking to add more monetization options to its videos through the launch of interruptive ads, is taking a different path than other online video platforms. Rather than using the pre-roll ads that can be found on sites like YouTube, Facebook is rolling out “mid-roll” ads that will run in the center of videos and live streams.

The decision to go with mid-rolls is a bold one, and the social giant hopes it can dig into its pockets to get its creative partners on board with the new ad format. According to Recode, Facebook is negotiating deals to pay publishers who create videos and streams that include mid-roll ads.

Recode’s sources explain that Facebooks new deals will replace previous ones that prioritized the production of live video. It’s been known for months that those agreements would not be renewed, though the decision to instead offer financial »

- Sam Gutelle

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What It’s Like To Be An ‘Ads Quality Rater’ In Wake Of YouTube Ad Boycott (Report)

22 hours ago

In the wake of a YouTube ad boycott that rocked the video platform earlier this year, when top marketers discovered that their ads were running against videos spouting hate-filled and extremist messaging, Wired has taken a deep dive into Google’s ads quality raters. Ads quality raters are freelance workers employed by the company to police the more than 400 hours of content that are uploaded to YouTube every minute in order to flag inappropriate videos for demonetization. Google has ramped up its use of such surveillance in recent months in order to assure marketers that their ad dollars are in safe hands.

Given the insurmountable onslaught of content uploaded to YouTube every minute, the main purpose of involving human eyeballs is ultimately to help train Google’s A.I. by amassing data that it can "learn" from, according to Wired. But current and former ads quality raters say that, as »

- Geoff Weiss

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