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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 4/29/2016

30 April 2016 1:11 PM, PDT

It's another installment of the weekly Tubefilter Chart of the Top 50 Most Viewed YouTube Channels Worldwide and a young upstart is still in the top spot.

Chart Toppers

We have a new normal in the #1 spot on the chart. And it's in the form of a six-year-old boy. Ryan ToysReview and it's catalog of home video footage of the titular child playing with his toys took home first place for the second week in a row, amassing an impressive 149.8 million views in the week. In second place is T-Series. The online video outpost of the self-describe #1 music label in India scored over 134.9 million views on the week.

Next up in the #3 spot is the incredibly odd Webs & Tiaras - Toy Monster Compilations. The collection of videos showcasing adults donning Disney and comic book character outfits while enacting a wide array of everyday, superhero, and surreal scenes ended the week with almost 129.4 million views. »

- Joshua Cohen

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YouTube Game Critic Jim Sterling Creatively Dodges Third-Party Monetization On His Videos

29 April 2016 1:57 PM, PDT

Jim Sterling posts game criticism on his YouTube channel, and like many other critics, his videos are often hit with Content ID claims from rights holders who believe he is reusing their intellectual property without proper license. Sterling, like many of his peers, argues that his unlicensed activity falls under fair use.

For Sterling, though, third-party claims presented a problem that other creators don’t encounter. Sterling does not run ads on his videos, preferring instead to fund his work through Patreon; however, when third parties gain control of his videos, they are allowed to run ads, and Sterling is forced to explain to his viewers why a supposedly ad-free channel is not living up to its guarantee.

Not to be outdone, Sterling came up with a clever solution to his particular problem. By using unlicensed clips owned by multiple rights holders, he drew multiple Content ID claims, thus preventing »

- Sam Gutelle

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Vevo Reorganizes, Backs Away From TV-Like Experience

29 April 2016 10:54 AM, PDT

Three years, ago, Vevo launched a 24/7 content feed called Vevo TV. The goal, as the music video network said at the time, was to emulate the feel of old-school MTV, back when that channel actually played music videos.

Now, Vevo appears to be shedding that strategy. It has reorganized its homepage, and in lieu of a TV-like approach, it has rolled out a more personalized experience that includes curated playlists matching each user’s tastes.

Once users sign into the new Vevo, they are instructed to choose some musicians they like as well as their preferred genres. From there, they are presented with curated playlists that offer them relevant music videos, other entries from Vevo’s library, and, as Variety notes, some content that was previously housed under the Vevo TV banner.

Vevo’s decision to back away from its TV-like offering makes sense, as its priorities have changed over the past year. »

- Sam Gutelle

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Influencer Marketing Platform TheAmplify Acquired By Tech Company You & Mr Jones

29 April 2016 9:02 AM, PDT

TheAmplify, an invite-only influencer marketing platform that works with brands like Pepsi and Ford across platforms like Snapchat, Facebook, and Periscope, has been acquired by tech company You & Mr Jones.

You & Mr Jones was founded by David Jones, the former CEO of advertising goliath Havas, with the stated aim to "build brands using technology." It has also acquired people-powered marketing platform Mofilm and European data company fifty-five, and tendered investments in Mashable, Pixlee, Beeswax, Gfycat, and Niantic.

You & Mr. Jones took an undisclosed majority stake in theAmplify, which was founded by the entrepreneur Justin Rezvani in 2013 at age 25. Rezvani says the company’s influencer network has a daily reach of 500 million people and its chief point of distinction is technology that streamlines the collaboration process between creators and brands. This includes: algorithms that measure the most relevant influencers for a brand, an app that facilitates branded content creation, and analytics »

- Geoff Weiss

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YouTube Responds To Criticism From Musicians, Labels

29 April 2016 8:48 AM, PDT

For the past month, YouTube has been under siege. The video site has faced criticism from various members of the music industry, who have accused it of short-changing the creators who have posted music videos on its platform. When compared to other formats like subscription audio, digital download, and physical media, the critics say, YouTube’s ad-supported approach doesn’t pay out nearly enough.

Now, the video site is offering some counterpoints. In a blog post titled “Setting the Record Straight,” YouTube rebutted the arguments against its treatment of musicians before underscoring its own “love of music” and its “commitment to strengthening the industry.”

The first and most significant argument lobbied YouTube’s came from the RIAA. In March, the recording industry’s chief body reported that streaming services now make up the biggest piece of its revenue pie, but it didn’t see too happy about that fact. Instead, »

- Sam Gutelle

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One-Third Of Snapchat Users Create Stories, Driving 10 Billion Video Views Every Day

29 April 2016 7:21 AM, PDT

As the quantity of personal content that users share on Facebook is reportedly dipping, Snapchat has confirmed a rather staggering figure: roughly one-third of its users are creating content every day with its Stories feature, in which a series of photo and video Snaps can be anthologized for up to 24 hours.

All of this content-making has vaunted video viewership to new heights, according to Bloomberg, which reported yesterday that Snapchat users account for 10 billion video views every day -- up from 8 billion views in February.

That also puts Snapchat’s daily viewcount firmly above Facebook’s last disclosed figure. In November, the social network said it had 8 billion daily views. It’s worth noting, however, that videos autoplay on Facebook and a view is counted after three seconds of watch time. On Snapchat, a view is counted the instant someone opens a Snap.

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- Geoff Weiss

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Fox Digital Studio To Release ‘Mono’ Film Starring Christian DelGrosso And Eric Ochoa On July 8

28 April 2016 12:57 PM, PDT

Fox Digital Studio (Fds) announced today that Mono, a feature-length comedy jam-packed with social media stars, is set to premiere on July 8. Fds, a multi-platform division within 21st Century Fox that produces feature films, original series, documentaries, and short-form content, says the film will be released worldwide across major digital platforms.

In addition to its traditional leads, Mono co-stars Viners Christian DelGrosso, Brandon Bowen, and Jake Paul, as well as YouTube star Eric Ochoa -- who, all told, have a combined social reach of 25 million followers.

Mono, directed by Jarrett Lee Conaway, tells the story of three social rejects who suddenly see their status rise after a mono epidemic spreads throughout the popular crowd at their high school. But as certain students begin returning to school, the trio must resort to desperate measures in order to make sure that they stay home sick.

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- Geoff Weiss

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YouTube To Change Content ID Policy To Let Creators Profit From Disputed Videos

28 April 2016 12:18 PM, PDT

Over the past few months, YouTube’s Content ID platform has generated a lot of controversy. The digital rights management service, which lets rights holders identify, claim, and monetize unlicensed use of their intellectual property, has drawn criticism from creators who believe it puts too much power in the hands of claimants

Now, YouTube is responding. The video site has announced a change that will allow uploaders whose videos receive Content ID claims to accrue ad revenue on those videos as they contest the claims against them.

That’s not the easiest sentence to understand, but within the Content ID process, the change is a logical one. Every day, thousands of YouTube channels re-upload videos or use trademarked content without receiving permission from the original rights holder. In most of those cases, the rights holder files a Content ID claim, the claim is accepted, and the rights holder can choose »

- Sam Gutelle

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YouTube Millionaires: How To Cake It Is “Caking My Wildest Dreams Come True”

28 April 2016 10:08 AM, PDT

On YouTube, Yolanda Gampp is the queen of crazy cakes. Gampp is the woman behind How To Cake It, a YouTube channel on which she bakes up all sorts of offbeat confectionery delights. In her videos, Gampp has made cakes shaped like watermelons, brains, minions, and dozens of other objects, and more than a million viewers have rewarded her ingenuity by subscribing to her channel. She's receiving some offline accolades, too; she just won a Webby Award for Best Online Film & Video How-to & Diy Channel. To celebrate that milestone, we spoke to Gampp, who is partnered with the Kin Community network.

Tubefilter: How does it feel to reach one million subscribers? What do you have to say to your fans?

Yolanda Gampp: It feels incredible. YouTube has been such a wonderful ride, and I don’t think in any of our wildest dreams did we think that we’d hit »

- Sam Gutelle

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YouTube Red Wraps Production On ‘Single By 30’ Series Starring Harry Shum Jr., Kina Grannis

28 April 2016 10:00 AM, PDT

YouTube Red and New Form Digital have wrapped production on Single By 30, an eight-episode romantic comedy series starring Glee’s Harry Shum Jr. and YouTube musician Kina Grannis. The show is set to premiere on YouTube Red later this year.

Single By 30 tells the story of two high school best friends who make the age-old promise to get married if they are still single by 30 years old. It was created and directed by Philip Wang and Wesley Chan of Wong Fu Productions -- a top YouTube channel and independent production studio. Additional influencer cast members include the YouTubers Anna Akana, Ryan Higa, and Eric Ochoa, and Vine star Manon Mathews.

“For Single By 30, it was important for us to cast a diverse group of actors to reflect the culture of Los Angeles, where the story is set,” said Chan in a statement.

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- Geoff Weiss

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YouTuber Chris O’flyng Lands Lead Role In Indie Horror Film (Exclusive)

28 April 2016 9:25 AM, PDT

Another YouTuber has followed the trend of his peers by starring in a feature film. Chris O’flyng, a 19-year-old with close to half-a-million subscribers on the world’s most popular video site, will play the lead role in Soul Reaper, an indie horror movie currently in production.

In Soul Reaper, O’flyng will play Mike, a brave protagonist who is stalked by a mysterious killer in the woods. O’flyng and Mike have several similarities between them: They’re both teenagers, and they both hail from Wisconsin. The film will be directed by James Crow, and 4Digital Media will oversee its distribution.

“It's been my dream ever since I saw my first episode of Hannah Montana to be part of a larger production like this” said O’flyng in a press release. “Not only am I excited to be acting in Soul Reaper, but also to learn and discover »

- Sam Gutelle

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Wme Signs Digital Stars Jon Cozart, Andrea Russett, And The Eh Bee Family (Exclusive)

28 April 2016 9:00 AM, PDT

Talent agency Wme is adding to its roster of digital stars, signing musician Jon Cozart, budding actress Andrea Russett, and quirky family vlog squad the Eh Bee Family.

Cozart, who recently dropped a scathing musical account of the YouTube landscape in 2016, blends pop culture and current affairs as a so-called “info-tainer,” according to Wme. His Paint channel counts 3.4 million subscribers and 267 million views.

Russett, who starred opposite Cameron Dallas in 2014’s Expelled (which was the second most-downloaded movie on iTunes that year), also appears in this summer’s Mike and Dave Need Wedding Dates, starring Zac Efron and Adam DeVine. In addition to partnering with top brands on her channel like Netflix, At&T, Pizza Hut, and Coca Cola, Russett is also an avid supporter of The Thirst Project, which aims to provide communities around the world with safe drinking water.

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- Geoff Weiss

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It’s Official: Comcast’s NBCUniversal Buys DreamWorks Animation For $3.8 Billion

28 April 2016 8:41 AM, PDT

A day after it was reported as rumor, NBCUniveral’s acqusition of DreamWorks Animation (Dwa) appears to be a done deal. The Comcast-owned media company has picked up the animation studio for a reported price of $3.8 billion.

With the deal, Comcast has picked up a unit it can use to compete with Disney’s family-friendly empire. The plan is to organize Dwa’s properties under separate banners. The studio’s animation work, including the dozens of hours of content it plans to produce for Netflix, will be overseen by NBCUniversal’s Illumination Entertainment unit, which has produced feature films like Minions. Meanwhile, a DreamWorks Animation New Media banner will be established, with the studio’s founder, Jeffrey Katzenberg, serving as chairman. That division, which will report to NBCUniversal’s film group, will include digital network AwesomenessTV, which Dwa acquire in 2013 for a base price of $33 million.

DreamWorks Animation is a great addition to NBCUniversal, »

- Sam Gutelle

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DanceOn Network Names Karen Schuchardt Chief Revenue Officer, Betty Tran Evp Of Marketing

28 April 2016 8:00 AM, PDT

The DanceOn digital network, which celebrates music and dance in pop culture -- and counts on average 300 million monthly views across all platforms -- has announced two key additions to its executive ranks.

The company has named Karen Schuchardt chief revenue officer in its New York City offices to oversee global ad sales, licensing revenue, and business development. Schuchardt previously served as vice president of digital ad sales at ABC, and has also held similar roles at Martha Stewart Living Omnimedia and Viacom.

Additionally, the network has added Betty Tran as executive vice president of marketing, based in DanceOn's Los Angeles headquarters. Tran will spearhead all marketing operations across music and brand partnerships. She previously served as Evp of marketing and media at Insomniac Events, a division of Live Nation Entertainment, and, prior to that, led integrated marketing at Machinima.

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- Geoff Weiss

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VidCon Announces Panels, Performances For First-Ever Dedicated Gaming Hub (Exclusive)

28 April 2016 5:00 AM, PDT

After pledging to emphasize more gaming content at this year’s VidCon, the world’s largest online conference has announced a bevy of programming initiatives to spotlight the popular category.

This year, an entire hall at the Anaheim Convention Center -- as well as two stages sponsored by Snickers -- will be transformed into a dedicated Gaming Hall, where attendees can watch panels as well as live gameplay. Highlights will include: a panel titled Creating With a Community featuring KittyPlaysGames and Aphmau; a Streamers Unite panel starring Aureylian and Jordan Maron; a performance by the musician Nate Wants to Battle; and a PJSaltan Competition presented by Twitch.

Other topics covered in panels and performances will include: Making A Career Past YouTube Gaming; The Old School Is The Best School; Gaming For Good; Gender In Gaming: Shake It Off; Indie vs. Aaa...Fight!; a Live Hot Pepper Gaming Challenge; Chiptune, Guitars, »

- Geoff Weiss

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PewDiePie Reflects On Old Videos, Discusses The Ways He Has Matured

27 April 2016 2:10 PM, PDT

FelixPewDiePie” Kjellberg has been YouTube’s most-subscribed content creator for almost three years now, but even though his spot on the video site’s leaderboard has remained static, his tone has not. In a new video, PewDiePie watches old videos of his and reflects on the ways he has changed and matured. The conclusions he draws have great implications -- not just for his channel, but for the state of YouTube’s gaming community as a whole.

Back in 2011, when PewDiePie first posted the videos he looks back on in his more recent release, he was a 21-year-old kid with a penchant for offensive language. In one video, he uses the term “gay” in a pejorative sense; in another, he uses the word “retarded” in the title. Five years later, the 26-year-old Swede still has a penchant for using bad language in his videos, but he looks back on »

- Sam Gutelle

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Paramount and Studio71 Kick Off Multi-Film Distribution Deal With Matthew Espinosa’s ‘Be Somebody’

27 April 2016 12:23 PM, PDT

Studio71, the McN arm of German mass media company ProSiebenSat.1, announced today that it will partner with Paramount’s Worldwide Television Licensing & Distribution and Acquisitions division (Pwtlda) to distribute several films starring digital influencers.

Pwtlda oversees sales and licensing for all Paramount Pictures content across broadcast, cable, and Svod platforms, and also sources content for multi-platform distribution. Studio71, whose creators boast 4 billion views per month and which counts over 1,200 channels stateside, is headquartered in Berlin and Los Angeles.

The first fruits of the partnership will arrive in the form of Be Somebody, a scripted feature starring Matthew Espinosa initially announced last December. In the film, Espinosa -- who has more than 20 million followers on social media and more than 1 billion loops on Vine -- will play a teen pop star desperate for a more normal life. So he runs away from his sold-out tour to a small town and meets a rebellious street artist. »

- Geoff Weiss

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IFC To Bring Its Digital ‘Comedy Crib’ Programming To TV

27 April 2016 12:01 PM, PDT

Over the past year-and-a-half, IFC has used its digital Comedy Crib destination to distribute a varied selection of independently-minded comedies for streaming audiences. Now, Comedy Crib is coming to TV, and some of its shows will have a chance to air on IFC. The cable channel used its yearly upfront presentation to introduce a weekly, half-hour block of late-night programming sourced from Comedy Crib.

Since its launch, Comedy Crib has featured the talented partners of major comedy organizations like Ucb Comedy and Above Average, and on the platform’s late-night TV block, those stand-up and sketch performers will have yet another chance to shine. Their work will be joined by several of Comedy Crib’s original series, which will also make the jump to terrestrial broadcasts.

One of the first shows that will air during the Comedy Crib TV block is Boxed In, a newly-launched web series from creator Amy York Rubin. »

- Sam Gutelle

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Netflix Announces Second ‘Wet Hot American Summer’ Series Set 10 Years After Cult Film

27 April 2016 9:32 AM, PDT

Netflix will travel into the future for a Wet Hot American Summer sequel taking place ten years after the conclusion of the cult film, which was originally set in 1981.

The forthcoming series, titled Wet Hot American Summer: Ten Years Later, will comprise eight 30-minute episodes and debuts in 2017. Check out a teaser below, featuring a scene from the original film in which the group of counselors -- as played by Bradley Cooper, Amy Poehler, and more -- promises to reunite exactly 10 years after their last day at camp.

Last year, Netflix debuted a series titled Wet Hot American Summer: First Day of Camp, which served as a prequel to the film. Subsequently, co-creator and co-star Michael Showalter said that more episodes were definitely possible -- though rounding up the star-studded cast of the original film, which the team has presumably done for Ten Years later, is no small feat. »

- Geoff Weiss

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YouTube Opens Canadian Creator Space In Toronto

27 April 2016 9:11 AM, PDT

YouTube’s north-of-the-border creator hub is open for business. The video site has launched YouTube Space Toronto, where its Canadian community can meet, produce videos, attend workshops, and participate in tentpole events that unite YouTube Spaces around the world.

"YouTube Space Toronto will offer workshops and programming at no cost to Canadian creators who are looking to build their channels," reads a YouTube blog post, "giving them tools and guidance to remove barriers and enable them to innovate and experiment."

Unlike the YouTube Spaces in cities like Los Angeles and London, the Toronto hub is not a standalone facility. Instead, as with the Spaces in Berlin and São Paulo, it is hosted by a local organization. It can be found at George Brown College’s Centre for Arts, Design & Information Technology, a public college located in downtown Toronto.

Visit Tubefilter for more great stories. »

- Sam Gutelle

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