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17 articles


Jim Chapman Is The Latest YouTube Star To Announce His Own Book

3 hours ago

It seems as if there are an endless number of YouTube stars who have authored their own books, and Jim Chapman can now count himself among that group. Chapman, a 29-year-old Brit whose main channel has more than 2.5 million subscribers, is the author of 147 Things, a look at a few of the curious topics that can be found within our universe.

Chapman’s videos tend to be versatile; his interests including fashion, baking, and drawing. His book will reinforce his status as a YouTube polymath of sorts by covering a wide range of subjects. Its subtitle is My User’s Guide to the Universe, from the Big Bang to Bellybuttons, which gives you an idea of the cross-section in play here. “Let me tell you about the rarest thing in creation, why we are all obsessed with our phones, the science of heartbreak, and why waxing your testicles might not be the best idea, »

- Sam Gutelle

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YouTube Kids App Launches On LG, Samsung, And Sony Smart TVs

7 hours ago

Beginning today, young YouTube fans will be able to consume content from the platform’s Kids app on smart television screens. The YouTube Kids app is now available on LG, Samsung, and Sony smart TVs in the 26 countries where the service is currently offered. YouTube Kids will also be available on Android TV “soon,” according to the company.

“We’ve heard from families that they love watching videos on all their devices,” product manager Aj Crane writes in a company blog post, “so bringing the entertaining and enriching content of YouTube Kids to the biggest personal screen (your TV) seemed like the perfect fit.”

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- Geoff Weiss

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Twitch Affiliate Program Is Now Live, Expands Monetization For Thousands More Streamers

8 hours ago

A much-ballyhooed new feature on Twitch is now live. The streaming service has officially launched its Affiliate Program, through which creators who are not eligible for the platform’s Partner Program will be able to reap significant benefits.

The Affiliate Program differs from Twitch’s partnerships in the sense that, unlike the latter program, potential affiliates need not apply. Instead, the platform will email accounts that qualify and invite the people in charge of those accounts to take advantage of the perks provided to affiliates.

The criteria on which Twitch is judging potential affiliates is simple. To qualify, streamers must have broadcast at least 500 total minutes over the past 30 days (equivalent to about 17 minutes per day) with at least 7 “unique broadcast days” over that period. Individual streams must have averaged at least three concurrent viewers, and a channel’s total follower count must exceed 50. Those are much softer requirements than »

- Sam Gutelle

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Apple Delays Release Of First Original Series, ‘Carpool Karaoke’, Until “Later This Year”

8 hours ago

In what feels like a dubious sign, Apple has delayed the release of Carpool Karaoke: The Series, its first high-profile original show slated to air exclusively on subscription service Apple Music.

After originally saying that the show, which is a series-length adaptation of the massively popular Late Late Show With James Corden segment, would debut in April, Apple postponed a Los Angeles premiere party last month without explanation, according to Reuters, and then postponed yet another launch party that was scheduled for yesterday. The last-minute switch-up, notes Reuters, is rare for a company that’s become synonymous with tightly controlled and carefully orchestrated product launches.

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- Geoff Weiss

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Coins, Bars, And Beyond: A Beginner’s Guide To The Lucrative Livestreaming Economy

9 hours ago

By the year 2021, the livestreaming industry will reportedly be a $70 billion business, according to research outfit MarketsAndMarkets. And while many of the first and biggest platforms within the space -- such as Periscope and Facebook Live -- are still piloting monetization models for creators, a group of emerging platforms, including YouNow, Live.me, and Live.ly, are facilitating serious money-making prospects through newfangled virtual currency paradigms.

From bars to coins to diamonds and gifts, the ways in which money is transacted across these platforms -- and how creators get paid -- can get complicated, so we’ve broken it down. On every streaming platform, for instance, it’s worth mentioning that the Apple and Google app stores take a 30% cut of each in-app transaction (though purchases made on desktops aren’t subject to these fees). The platforms themselves then take a cut, with creators banking the rest.

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- Geoff Weiss

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Top 50 Live.me Broadcaster Rankings • Week Of 4/24/2017

10 hours ago

It's our 16th installment of our weekly Tubefilter Chart of the Top 50 Live.me Broadcasters. We had an unbelievable response to our premiere edition, as industry insiders, established Live.me talent, and burgeoning broadcasters pored over the list to see who's making moves and which creators are worth tuning into on the nascent live streaming platform.

And for anyone new to the Top Live.me Broadcaster Rankings, check out our brief explanation of how this chart came to be (Spoiler Alert: It has a lot do with the booming soon-to-be $70 billion industry that is live video) and the methodology behind the rankings in our first post of this new series right here.

And for those unfamiliar with Live.me, below is a quick intro to the live broadcasting platform that now is home to hundreds of thousands of hours of live broadcasts per day and was born out of the »

- Joshua Cohen

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h3h3productions To Shift Priorities Away From Flagship YouTube Channel Amid Ad Boycott

10 hours ago

Big changes are afoot for h3h3productions, one of YouTube's most popular comedy and commentary channels. Amid the YouTube ad boycott, husband and wife creator duo Ethan and Hila Klein say that their channel is hemorrhaging revenues and, therefore, that they must shift focus in order to pursue other opportunities.

In an explanation video posted yesterday evening, the Kleins say that only one of their last eight videos has been normally monetized -- for reasons they feel are unjustified. For instance, ads were removed from videos because of: a fake peeing scene, the use of the word ‘Christian’ in the title of a video, and the inclusion of fake blood in a clip, Mr. Klein says. As a result, post-boycott ad revenues are roughly 15% of what they were raking in before major brands discovered in March that their ads were running against extremist content encouraging hate-speech and terrorism. This set the boycott into motion, »

- Geoff Weiss

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Top 100 Most Viewed YouTube Gaming Channels Worldwide • March 2017

12 hours ago

It's time for another monthly installment of our Tubefilter Top 100 Most Viewed YouTube Gaming Channels Chart and a U.S. gamer is still in the top spot.

Chart Toppers

PopularMMOs is sitting on top of the Gaming Channels Chart for the second month in a row. The Us-based gamer finished out the 31 days of March down 7% in views at more than 248.6 million. Up one spot to third place is TheDiamondMinecart. The gaming creator at the forefront of StyleHaul's male-oriented Hauk initiative hopped up 1% to top out at over 241.5 million views.

In the #3 spot is JuegaGerman. The gaming channel of the world-famous Chilean vlogger Germán Garmendia shot up 62% in views to score just shy of 229.3 million views in the 31 days of March. Next up in fourth place is Fernanfloo. The other South American gamer towards the top of the chart jumped up 10% in views to close out the week with more than 197.2 million of them. »

- Joshua Cohen

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Google Wants To Give Its $17,000, 360-Degree Camera Rig To Creators For Free

24 April 2017 2:46 PM, PDT

On April 24th, Google introduced the Yi Halo, the next product in its Jump lineup of 360-degree camera rigs. The lightweight, powerful Yi Halo is an appealing new tool for Vr filmmakers, and its price -- $17,000 per unit, according to Fast Company -- reflects that. The product’s hefty price tag may scare away some creators, but Google wants to get its latest toy in the hands of its creative community. It has announced a program called Jump Start, through which selected filmmakers will receive access to Yi Halo rigs.

With Jump Start, Google is asking its community to send in pitches for projects they would film should they gain access to the advanced technology coming out of Mountain View. In choosing the creators to whom it will offer Yi Halo rigs, Google is evaluating applicants based on three criteria: The originality of the pitch, its feasibility, and the degree »

- Sam Gutelle

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Netflix Hits 100 Million Subscribers, Vows To Raise Another Billion Dollars Of Debt

24 April 2017 1:57 PM, PDT

The last two pieces of major Netflix news both concern large round numbers. This past weekend, the streaming service announced that it had surpassed 100 million global subscribers, becoming the first company in the subscription video on-demand (Svod) space to achieve that benchmark. Then, on Monday, it revealed its plan to raise €1 billion in new debt, which it will likely use to fund its rapidly expanding library of original content.

Netflix was originally expected to hit 100 million subscribers in time for its Q1 2017 earnings report, but it ultimately missed that mark by a few weeks. Even so, its nine-digit milestone is impressive, and Netflix likely counts significantly more users than its main competitor, Amazon Prime, which has not shared exact subscriber figures but is estimated to have about 65 million customers as of February 2017.

As pictured above, Netflix CEO Reed Hastings celebrated 100 million subscribers the same way he celebrated one million: by »

- Sam Gutelle

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Nikkie Tutorials, David Dobrik, Others Honored At Ninth Annual Shorty Awards

24 April 2017 1:40 PM, PDT

A who’s-who of online influencers were honored yesterday evening at the ninth annual Shorty Awards, which recognizes the year’s best accomplishments in social media. Hosted by the actor Tony Hale, the ceremony took place at New York's PlayStation Theater.

This year’s awards recognized both emerging and veteran creators, including: Breakout YouTuber James Charles, YouNower Of The Year Zach Clayton, YouTube Ensemble Jenna Marbles & Julien Solomita, YouTube Musician Dodie Clark, Muser (Musical.ly creator) Of The Year Lisa And Lena, Viner Of The Year Kenny Knox, YouTube Comedian Thomas Sanders, YouTube Guru Nikkie Tutorials, and YouTuber Of The Year Gigi Gorgeous.

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- Geoff Weiss

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Vice Launches New Vertical Based Around Hot-Button Issues

24 April 2017 12:35 PM, PDT

Vice has built an entire media brand around the concept of reporting stories that otherwise wouldn’t receive much coverage, if any. Now, with its latest initiative, Vice is giving its audience more context for the coverage it provides in hopes of inspiring those readers and viewers toward action. The media company’s newest vertical, as shared by The Hollywood Reporter, is Vice Impact, which presents articles and videos related to important issues.

Impact, which has been talked about publicly since at least last September, is Vice’s attempt to link the important social and political topics it discusses to link them to advocacy groups, protests, and other methods for walking the walk. “Our audience often says, ‘Well great, you've shown me the issues here, but what can I do about it?’” said Vice co-founder Suroosh Alvi in a video introducing Impact. “That question doesn't have easy answers. We were »

- Sam Gutelle

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Out Web Fest To Honor Tyler Oakley, Gigi Gorgeous, Ari Fitz At YouTube Space La

24 April 2017 11:40 AM, PDT

The Out Web Fest (Owf), a two-year-old digital short film festival recognizing queer storytellers, is slated for May 12 at the YouTube Space La, honoring three Lgbtq influencers for their contributions within the space.

Tyler Oakley, Gigi 'Gorgeous' Lazzarato, and Ari Fitz will be honored at the top of the three-day festival, which will kick off next month with a screening of Lazzarato’s YouTube Red documentary This Is Everything. At the opening night gala, Oakley will receive Owf’s Vanguard Award, which is presented to an influencer who has had an impact on Lgbtq visibility, while Lazzarato will receive the Vision Award for helping to evolve society's perspectives on Lgbtq issues. The androgynous model and filmmaker Fitz will also be recognized.

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- Geoff Weiss

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Top 50 Most Viewed U.S. YouTube Channels • Week Of 4/21/2017

24 April 2017 10:31 AM, PDT

Ryan ToysReview held onto its first-place position on the U.S. chart for an unbelievable 34th week. Ryan's eponymous YouTube channel featuring the pre-k's unboxing talents and playtime footage hopped up 13% on the week to take home nearly 174 million views. In a still-close second place is WWE. Your YouTube destination for all your World Wrestling Entertainment clips, interviews, and behind-the-scenes footage jumped up 10% to score almost 166.7 million views on the week.

Up next in the #3 spot is still ToyScouter. The channel that's fully embracing YouTube's oddball adults-dressing-up-in-Disney-and-superhero-costume phenomena was up 8% to amass more than 139.9 million views throughout the week. In fourth place is Luis Fonsi. The Puerto Rican singer, songwriter, and actor's channel jumped up 50% to top out at almost 139 million views.

And rounding out the Top 5 is Chainsmokers. The poppy DJ duo was down 6% to bottom out at over 107.4 million views during the week.

Top Gainers

The honor of »

- Joshua Cohen

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DaddyOFive Issues Formal Apology: “We Are Now In Family Counseling”

24 April 2017 9:44 AM, PDT

DaddyOFive is allegedly turning over a new leaf.

The YouTube family vlog and prank channel, helmed by Mike and Heather Martin of Damascus, Md., which earned the ire of the internet for prank videos conducted upon their young children that many believe verged on abuse, released another apology video over the weekend. While the Martins previously apologized for the cruel videos and claimed that their pranks were faked, the latest clip sees them dressed in formal attire and appearing, at times, to read from a script.

“This has been the absolute worst week of our lives, and we realize that we have made some terrible parenting decisions," Ms. Martin says of a vlog in which she and her husband screamed and cursed at young son Cody, and another clip in which Mr. Martin encouraged two of their young children to hit one another. (Their channel has since been wiped).

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- Geoff Weiss

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Facebook To Reportedly Pay Publishers To Create Videos That Feature New Mid-Roll Ads

24 April 2017 8:43 AM, PDT

Facebook, which is looking to add more monetization options to its videos through the launch of interruptive ads, is taking a different path than other online video platforms. Rather than using the pre-roll ads that can be found on sites like YouTube, Facebook is rolling out “mid-roll” ads that will run in the center of videos and live streams.

The decision to go with mid-rolls is a bold one, and the social giant hopes it can dig into its pockets to get its creative partners on board with the new ad format. According to Recode, Facebook is negotiating deals to pay publishers who create videos and streams that include mid-roll ads.

Recode’s sources explain that Facebooks new deals will replace previous ones that prioritized the production of live video. It’s been known for months that those agreements would not be renewed, though the decision to instead offer financial »

- Sam Gutelle

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What It’s Like To Be An ‘Ads Quality Rater’ In Wake Of YouTube Ad Boycott (Report)

24 April 2017 8:09 AM, PDT

In the wake of a YouTube ad boycott that rocked the video platform earlier this year, when top marketers discovered that their ads were running against videos spouting hate-filled and extremist messaging, Wired has taken a deep dive into Google’s ads quality raters. Ads quality raters are freelance workers employed by the company to police the more than 400 hours of content that are uploaded to YouTube every minute in order to flag inappropriate videos for demonetization. Google has ramped up its use of such surveillance in recent months in order to assure marketers that their ad dollars are in safe hands.

Given the insurmountable onslaught of content uploaded to YouTube every minute, the main purpose of involving human eyeballs is ultimately to help train Google’s A.I. by amassing data that it can "learn" from, according to Wired. But current and former ads quality raters say that, as »

- Geoff Weiss

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17 articles



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