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Adult Swim Looks To Cash In On “Too Many Cooks” Success

1 hour ago

It's been six weeks since Adult Swim first released "Too Many Cooks." The 11-minute satire of 80s television openings has since drawn more than five million views and earned itself a gold title of its own on YouTube. With the holiday season in full swing, Adult Swim is looking to make a quick buck off its popular YouTube video with a line of t-shirts inspired by it.

There are three official "Too Many Cooks" shirts available through 80sTees: One features the show's logo, a second shows puppet/robot/last victim standing Smarf, and a third portrays the video's murderous main character. All three are available in adult sizes for $20.

Adult Swim's efforts to make the most out of "Too Many Cooks" aren't limited to retail. The latest installment of the channel's Infomercials series recently arrived on YouTube, and it has several stylistic similarities to "Too Many Cooks." The video »

- Sam Gutelle

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Indiegogo Unveils ‘Life’ Fundraising Site For Personal Causes

1 hour ago

Indiegogo is one of the top fundraising platforms for independent creators’ projects. However, the site’s users weren’t allowed to post campaigns related to personal initiatives, until now. Indiegogo just launched a site called Life to cater to users’ personal causes and goals.

Users can sign up to create a fundraising campaign in one of several new categories, including “Celebrations,” “Emergencies,” “Sports,” “Medical,” “Community,” and “Education.” This means someone like a college student who can’t afford tuition can get financial help from the online masses, or someone with hefty medical bills can raise funds to make the amount less burdensome. For example, Life highlights user Erin Martin who lost part of her leg and used the site to raise money for a prosthetic which her insurance wouldn’t cover.

The biggest benefit to using Indiegogo Life is there are no platform fees. Users get to keep all the money they raise, »

- Bree Brouwer

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iTunes Has A Special Page For Podcasts Hosted By YouTubers

2 hours ago

The online video community is making big moves on iTunes, and Apple's retail service has provided those creators with a little support of its own. iTunes users can now navigate to a landing page that offers more than a dozen podcasts hosted by YouTubers and other web video personalities.

The landing page supports an increasing trend of YouTubers with their own podcasts. Perhaps the best example of this trend is Shane and Friends, the audio series hosted by Shane Dawson that features weekly interviews with other members of the YouTube community. More recently, Tyler Oakley, Grace Helbig, and PewDiePie have all following suit by launching chatty podcast series of their own. All of those offerings can be found on the landing page, as can additional podcasts from Cgp Grey, Kingsley, and Rhett and Link.

For these creators, podcasts are another medium--like books, films, and TV shows--to which YouTube subscribers can be converted. »

- Sam Gutelle

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J.J. Abrams, ‘Star Wars Ep. VII’ Crew Say Thanks In New Video

2 hours ago

J.J. Abrams and the crew from Star Wars Episode VII: The Force Awakens are grateful for the support of the franchise’s fans. The team behind the upcoming Star Wars film posted a new YouTube video to thank the supporters of the Star Wars: Force for Change charity campaign run by crowdfunding site Omaze.

The one-minute clip shows various crew members like sound editors, cinematographers, and designers saying “thank you” from the set of the upcoming film. Chewbacca and R2-D2 even show up to roar and warble their appreciation for the fans (though their sounds had to be translated for the viewer).

Abrams reveals in this latest video that the Force for Change campaign raised a whopping $4.26 million. Add that on to the $1 million Disney donated to kickstart the charity, and you have a total of $5.26 million. While Force for Change will give one lucky contributor a cameo on the new film, »

- Bree Brouwer

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15% Of All Videos On YouTube Are About Video Games

4 hours ago

While fashion and beauty videos may abound on YouTube, video game-themed clips can certainly give them a run for their money. According to new stats from YouTube analytics company Tubular Labs, 15% of all the video on Google’s online video site relate to video games.

As reported by ReelSEO, Tubular’s findings note gaming-related videos have garnered a massive 364 million views and boast roughly 6.9 billion engagements as of December 2014. Plus, the analytics company found video game videos generate roughly 1.8 times more engagement than other topics on YouTube. The interesting thing is most of those views and engagements weren’t on videos made by game developers or companies. In fact, ReelSEO found over 90% of gaming video views come from user-generated content.

And it should come as no surprise that Minecraft dominates the video game category on YouTube. The blocky building game from Mojang (which was recently acquired by Microsoft) has generated »

- Bree Brouwer

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Citi Analyst Values Instagram At $35 Billion

5 hours ago

In April 2012, Facebook bought Instagram for $1 billion. In case you haven't been paying attention to the latter site's explosive growth, a financial analyst has provided some numbers that prove the ten-digit purchase was an absolute steal. According to Mark May of Citi, Instagram is now worth $35 billion.

May's estimate is based off Instagram's future earnings potential, which is driven by its "monetized" audience. The social media site, which recently announced it has surpassed 300 million users, launched advertising in 2013, the same year in began allowing users to post short videos to their followers. A year later, advertising extended to those videos as well, further increasing Instagram's profitability.

These recent improvements have certainly helped Instagram keep its users happy. According to Business Insider, Instagram doesn't just have more users than Twitter--those users are also 1.8 times more engaged

Visit Tubefilter for more great stories. »

- Sam Gutelle

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YouTuber Brendan Jordan Models Clothing Line For American Apparel

6 hours ago

Brendan Jordan knows how to dance, and apparently he knows how to model, too. The 15-year-old vlogger who recently rose to digital stardom after dancing in the background of a local newscast has become a model for American Apparel.

Jordan became an internet sensation back in October 2014 when he was caught “diva-bombing” to some Lady Gaga-inspired moves behind a news reporter in his hometown of Las Vegas, Nevada. The video now boasts over 3 million views. Jordan’s quick succession to fame has allowed him to appear on The Queen Latifah show, get a shout-out from Lady Gaga herself, and appear at the December 8 DigiTour event in Las Vegas.

Now, he’s the newest, fabulous face of American Apparel’s latest ad campaign. Jordan is seen posing in four different, brightly-colored outfits giving plenty of attitude (his modeling isn’t too shabby, either). The full text from the ad’s »

- Bree Brouwer

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Hulu Nabs Exclusive Streaming Rights For FX Shows, Including ‘Fargo’

7 hours ago

There's a golden age of cable television going on right now, and FX is one of the network at the forefront. The Fox-run cable channel distributes a number of top-quality shows, and thanks to a pair of deals, some of those shows are coming exclusively to Hulu. The online video platform announced a pact that gives it exclusive streaming rights for several FX programs; a day later, it revealed a separate deal with MGM that brings FX's critically-acclaimed series Fargo exclusively to Hulu.

The first deal provides Hulu with "the largest selection of FX Networks content available through tablets, smartphones, gaming platforms and other internet-connected devices," according to a press release from the company. In particular, Hulu gains exclusive streaming rights to a number of new FX programs, including Tyrant, The Strain, Married, and You’re the Worst, the last of which was just named one of the top ten »

- Sam Gutelle

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Top 100 Most Subscribed YouTube Channels Worldwide • November 2014

7 hours ago

Felix Kjellberg's PewDiePie channel is not at the top of our monthly Most Subscribed YouTube channels chart this month. Taylor Swift ended the Swedish gamer's three-month streak. The country-turned-pop star's recent album release of 1989 and its accompanying music videos gave Swift's channel a massive 152% month-over-month increase in subscribers to end up with more than 819,000 new subs on the month. Meanwhile, PewDiePie and his repository of Let's Play gaming videos scored over 690,000 new subscribers.

Up next in the #3 spot is the YouTube home of gamer Mark Edward Fischbach, better known online as MarkiplierGame. His catalog of self-proclaimed "hilarious gaming videos, original comedy sketches, animated parodies, and other various bits of entertainment" added an additional 637,000 subscribers in November. Next up is our second female pop star in the Top 5, Ariana Grande. The online video masses seem to want to love her harder and added over 488,000 new subscribers to her channel during the month. »

- Joshua Cohen

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Conde Nast Entertainment Brings The New Yorker To The Scene

23 hours ago

As Conde Nast Entertainment continues to build up YouTube channels for its proprietary magazine brands, it adds more content to The Scene, its in-house video platform. The latest publication to make its way to The Scene is The New Yorker, which has launched there with a plethora of short films and web series.

As with its presence on YouTube, The New Yorker's channel on The Scene (which is sponsored by HBO) will feature content pulled from the film festival circuit. One of the first releases on the new channel is a short film called "Person to Person," which first debuted at Sundance.

Of course, The New Yorker's channel wouldn't be complete without some videos about its famous cartoons. Several years after they were the subject of an animated series, The New Yorker's comics once again take center stage in Cartoon Lounge, which brings new episodes to both YouTube and The Scene. »

- Sam Gutelle

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Rooster Teeth’s ‘Rwby’ Characters Become McFarlane, Threezero Toys

23 hours ago

Rooster Teeth’s anime web series Rwby is so popular that its characters are now best-selling action figures. The Austin-based production studio (recently acquired by Fullscreen for an undisclosed amount) created a line of Rwby figures with McFarlane Toys, and is now creating limited-run, museum-quality versions with China’s Threezero.

Rooster Teeth’s CEO Matt Hullum told Tubefilter his company (which just partnered with local Toy Joy for a pop-in retail store) was first interested in creating toys based on Rwby when the employees saw how cool the character designs were. He knew “people would want to interact with them,” like how when he was a kid he always wished he could have toys from his favorite shows.

As soon as Rooster Teeth started considering Rwby figures, Hullum said his team immediately thought of McFarlane Toys. The toy company was founded in 1994 by comic book artist Todd McFarlane. McFarlane Toys is well-known for its high-quality, »

- Bree Brouwer

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YouTube Millionaires: For Aspyn Ovard, “Less Is More When It Comes To Makeup”

18 December 2014 2:57 PM, PST

Aspyn Ovard's YouTube channel is heating up. The stylish teenager, who shares beauty and makeup tips with her followers, now has more than one million subscribers (and some more followers on Twitter and Instagram). Ovard, who is partnered with Stylehaul, is also one of 11 YouTubers who recently signed partnership deals with Big Frame. We talked to her about her burgeoning presence online.

Tubefilter: How does it feel to have one million subscribers? What do you have to say to your fans?

Aspyn Ovard: It's really exciting! And it's definitely cool to see my hard work pay off. I have received so many positive comments lately from all my viewers so I would like to just thank them so much for continuing to support me and watch my videos!

Tf: What do you think sets your videos apart from other YouTube beauty channels?

Ao: I think in general just having my »

- Sam Gutelle

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Channing Tatum, Academy Awards Host “Team Oscar” Video Contest

18 December 2014 1:38 PM, PST

It doesn’t matter if you’re not a big-time movie star or industry celebrity: you have a chance of getting on stage at the 87th Academy Awards. Channing Tatum has teamed up with the Academy of Motion Picture Arts and Sciences to send six lucky winners of the #TeamOscar video competition to the awards show.

Tatum made the announcement on December 17, 2014, via a video he put on his Facebook page. In the video, he encourages viewers to enter the contest so they can join him on February 22, 2015, at the Oscars ceremony, broadcast from the Dolby Theatre in Hollywood. Viewers must create a 60-second video entry about “the best piece of advice I’ve ever received,” upload it to YouTube, and submit it for consideration.

Tatum will reprise his role as a judge for this year’s competition, along with Oscar telecast producers Neil Meron and Craig Zadan, to select up to six winners. »

- Bree Brouwer

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Vhx Puts All Its Content In One Place, Offers ‘Star Wars Uncut’ For Free

18 December 2014 1:15 PM, PST

Vhx has emerged as a simple, flexible, and effective service for creators who want to sell their own work online. Previously, those creators used Vhx by setting up their own pages where fans could purchase content on-demand. Now, however, Vhx is becoming more centralized. It has launched a library feature where users can browse through their purchases as well as an iOS app.

The library is Vhx's way of treating its users' downloaded materials as "collections" rather than assortments of videos that happen to be downloaded from the same service. The iOS app strives toward the same goal by allowing users to access their collections on a wider range of platforms.

"We are die-hard film & TV fans," reads a post on Vhx's official blog. "We’re constantly thinking about how to build the best digital version of the DVD collections that used to line our shelves. The iOS app and »

- Sam Gutelle

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Danny Zappin’s Zealot Networks Acquires Majority Stake In AudioMicro

18 December 2014 12:02 PM, PST

Maker Studios co-founder and ex-ceo Danny Zappin has scored a huge deal for his new company Zealot Networks. The digital media company which specializes in helping creative startups and entrepreneurs accelerate their growth has acquired a stake in AudioMicro, the parent company of YouTube monetization platform AdRev.

Zealot’s purchase means it is now the majority owner of AudioMicro, which was recently ranked by Inc. as the #2 fastest-growing U.S. media company in terms of revenue growth. Through the deal, Zealot also has access to music licensing and distribution company DashGo, an acquisition of AdRev. Zappin, president and CEO of Zealot, will join AdRev’s board of directors.

Zappin explained the AdRev acquisition will further Zealot’s “digital point of view.” “Nothing we’re doing is bound by traditional models," he said in the release. “AdRev has created a whole new model for monetizing music, video and photo rights and »

- Bree Brouwer

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Direct Video Uploads Exceed YouTube Shares On Facebook For First Time

18 December 2014 11:52 AM, PST

Facebook video is quickly pulling ahead of YouTube videos on the social media site despite the latter’s best efforts. Recent data found direct video uploads surpassed the number of YouTube video shares for the first time on Facebook in November 2014.

The report was compiled by social media analyst company Socialbakers and reveals a new trend in how Facebook’s users like to share their videos. Instead of simply embedding or linking to YouTube videos in their Facebook posts, the social media site’s users now prefer to upload videos directly to Facebook.

Facebook Pages also saw an increase in video uploads (a recent example is from ABC, who just launched a Facebook-only video newscast on its Page called The One Thing). Facebook video uploads to Pages now match those of YouTube video shares on the same vertical.

Socialbakers’ CEO Jan Rezab told Business Insider Facebook videos are doing well »

- Bree Brouwer

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Report: Netflix To Turn ‘Wet Hot American Summer’ Into A Miniseries

18 December 2014 10:04 AM, PST

At the end of the 2001 film Wet Hot American Summer, the counselors at Camp Firewood agree to meet up ten years down the line. 2011 has come and gone, but if new reports are to be believed, the reunion might only be a few years behind schedule. According to E!, Netflix is moving forward with a Wet Hot American Summer miniseries, with the film's director, David Wain, on board.

A Netflix version of Wet Hot American Summer has been rumored since May, and if E!'s report is to be believed, the project will begin production in January, with Wain and co-writer Michael Showalter returning to pen the script. Wain has already shown off his ability to write and direct compelling content on the Internet; his web series Wainy Days won multiple awards across five seasons.

The big question, though, is whether the original film's cast will reprise their roles in the sequel. »

- Sam Gutelle

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Wikipedia Creates Its Own “Year In Review” Video For 2014

18 December 2014 8:51 AM, PST

Wikipedia decided to join in on the onslaught of end-of-the-year videos. For the first time in the history of its existence, the encyclopedia-style resource site has created its own annual video recapping the biggest topics of 2014.

The video called #Edit2014 starts off with the words “What did we read in 2014?” typed onto the screen, only to be cleverly backspaced and changed to “What did we edit in 2014?” The Wikipedia video then goes on to show a series of clips detailing the year’s most-edited (and most read-about) topics on the site, including the Winter Olympics, FIFA World Cup, the Ferguson riots, Ebola, the Ice Bucket challenge, Game of Thrones, the Rosetta comet landing, and the deaths of well-known figures like Maya Angelou, Philip Seymour Hoffman, and Robin Williams.

The two-and-a-half-minute #Edit2014 clip only uses freely-licensed, crowdsourced images and videos uploaded to Wikipedia by contributors. The video also celebrates the global »

- Bree Brouwer

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What’s Trending’s #Tubeathon Raises $53K For Charity, Heads To TV

18 December 2014 8:05 AM, PST

What’s Trending recently held its Third Annual Tubeathon during which the self-described “24/7 news hub, covering and curating the most viral and shareable content across the social web” encouraged its audience and online video viewers at large to tune into a star-studded two-hour live streamed event and get into the holiday spirit of giving.

From 10Pm Et to 12 Midnight Et on December 11, 2014, What’s Trending’s own Shira Lazar and a cavalcade of recognizable names and faces from traditional and digital entertainment (including, but not limited to Karmin, Drea de Matteo, Trevor Moran, DeStorm, King Bach, Glozell, Brittany Furlan, Jessie Smiles, and Logan Paul) appeared on screen straight from Siren Studios in Hollywood, California and asked individuals to support Covenant House by way of Twitter. What’s Trending and its corporate sponsor for the evening, Ford promised to donate $1 to the charitable organization (that provides shelter, care, and other essential »

- Joshua Cohen

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‘Expelled’, Starring Cameron Dallas, Reaches #1 Spot On iTunes Movie Charts

18 December 2014 7:51 AM, PST

As it turns out, casting a bunch of social media stars in a film is a good way to ensure that film performs well on digital platforms. Expelled, which stars Vine personality Cameron Dallas as a prankster who gets kicked out of school, reached #1 on iTunes just one day after its video on-demand (VOD) release.

Expelled is produced by AwesomenessTV, which is partnered with Dallas across sites like Vine (where he has more than one billion total loops) and YouTube. Beyond Dallas, the film's cast also includes many other online media personalities, including Andrea Russett, Lia Marie Johnson, Marcus Johns, Michelle Glavan and Teala Dunn.

The film, first announced in November, was shown in theaters on December 12th and arrived on VOD platforms four days later. In the first few hours after its release, it raced up the iTunes charts, and at 8:18 Pm, Russett snapped a pic of it »

- Sam Gutelle

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