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Warner Bros. Exec Sue Kroll Addresses Windowing Issue at CinemaCon

41 minutes ago

While studio execs and exhibitors have been discussing the status of theatrical windows behind the scenes at CinemaCon this week, Warner Bros. Sue Kroll, president, worldwide marketing and distribution, became the first studio exec to address the topic from the stage at Caesar's Palace, where Warner Bros. presented its upcoming slate Wednesday.

“Consumer tastes are changing, and that is changing the way we do business. What our customers are telling us is they want more choices with how and where they watch content,” she said at the beginning of the studio's presentation.

“Where there is demand, somebody is going to »

- Rebecca Ford

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