Milan fashion week prepares for contest between catwalk and Oscars red carpet

City attempts makeover with change of venue and renewed focus on model health in bid to boost media coverage

It is hard to overshadow Milan fashion week. The city's commitment to glamour is such that, at one of Dolce & Gabbana's shows, even the trainers featured killer heels. Catwalk shows by Versace, Gucci and D&G packed in to consecutive days are usually more than enough to ensure a constant supply of celebrity, bare skin, mink and gossip – often, all in one photo opportunity.

Milan fashion, however, is this week on a collision course with the Oscars, which take place on Sunday evening – hours after the Dolce & Gabbana show, and shortly before Giorgio Armani's. In a bid to compete for media coverage with the Oscars red carpet, Milan is pulling out all the stops.

MaxMara led the charge in the morning, bringing Hollywood glamour to the show by securing Katie Holmes for the front row.
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