23 February 2011 11:35 AM, PST | EW.com - PopWatch | See recent EW.com - PopWatch news »

Product placement! Is there a more beautiful phrase in the English language? Not if you work for Apple: The company’s various products appeared in 30 percent of the No. 1 films of 2010. According to the just-released list of Brandcameo Product Placement Award Winners, that qualifies Apple as the most product-placed consumer item of 2010. (So many romantic heroines with feisty MacBooks! So many secret agent dudes with action-ready iPhones!) Meanwhile, Iron Man 2 won the award for most product placement in a single film, with an estimated 64 product placements. That’s roughly one product every two minutes, although since they’re all relatively affordable brands, »


- Darren Franich

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