Riding the wave of a Golden Globe win and sure to be an Oscar Nomination, arrives Natalie Portman’s and Ashton Kutcher’s No Strings Attached which should land itself at the #1 spot this weekend. Natalie Portman is untested when it comes to romantic comedies, as most of the box pffice weight will rely heavily on Asthon Kutcher whose forays into romantic comedies have seen varied success with first weekend openings in the range of as high as $22.5M for Guess Who to as low as $ 7.5M for A Lot Like Love. Add in an uneven marketing campaign whose trailers consistently changed from week to week and No String’s Attached should find itself with a modest yet # 1 opening.
Our Prediction: $16-17M Opening Weekend Box Office.
With a solid opening weekend, good audience feedback via Cinemascore, and a lack of any real direct »
- Scott Schachter
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