Songs for Screens: The Best Ad Synchs of 2017, Featuring Peggy Lee, Sia, Cher, Lil Yachty and More

“Songs for Screens” (formerly known as “Synch This”) is a Variety column written by Andrew Hampp, a VP at New York-based music sponsorship and experiential agency Mac Presents and former branding correspondent for Billboard. Each week, the column will highlight noteworthy use of music in advertising and marketing campaigns, as well as new and catalog songs that we deem ripe for synch use.

With a record $314 million currently spent on synchs globally, there was no shortage of commercials with great music in 2017. But the difference between a good synch and a great synch is a song that sticks with you long after the commercial has aired. And one that might even prompt you to take some sort of action, be it a Shazam tag, a Spotify stream, or even the purchase of a concert ticket.

These 10 synchs represent some of the most unique — and successful — integrations of music the ad world had to offer this year. From
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