This morning, Zac Efron appeared live on Today to announce the start of The Greatest Week – a series of fun, fan-centric activities in New York to celebrate the release of The Greatest Showman. A New York City-based musical extravaganza about the origins of show business and the power of imagination, The Greatest Showman hits theatres on December 20, 2017. The Greatest Week is a part of a partnership with 20th Century Fox and NYC & Company, New York City’s official destination marketing organization, on a holiday campaign titled The Greatest New York City. “‘The Greatest New York City’ campaign showcases extraordinary experiences during the holiday season, when the City puts on its greatest show,” said Fred Dixon, president and CEO of NYC & Company. “Only New York City could host ‘The Greatest Week,’ and we invite fans to celebrate the film release across the City this week with specialty experiences involving our world-class arts,...
- 12/8/2017
- by Michelle Hannett
- WeAreMovieGeeks.com
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