Lionsgate is looking at a result that’s down 30% from the year-ago returns of the original “Boo! A Madea Halloween,” which launched with a $28.5 million weekend on Oct. 21-23 and finished with $73 million domestically. The sequel is directed by Perry from his own script and stars Perry in his ninth iteration as the tough-talking Madea.
As with the original, “Boo 2” is a relatively low-risk project for the studio, with a combined production cost and marketing spend in the $20 million range. It’s the 20th movie Perry’s produced since 2005’s “Diary of a Mad Black Woman.” Both “Boo” movies were inspired by a Chris Rock joke in 2014’s “Top Five.”
“Geostorm,” “The Snowman,” and “Only the Brave,” meanwhile, are expected to generate only moderate results at best