How can you increase the size of your audience on YouTube? According to a new study, the video site’s name holds the key. Channel management company TubeBuddy and tech blog Hey.com teamed up for a report that studied the effectiveness of YouTube videos based on how often they said the word “you” in the first 30 seconds of runtime. The results are clear: Measured videos that said “you” in their first five seconds scored 66% more views than videos that did not.
To create their study, TubeBuddy and Hey looked at close to 30,000 videos, all uploaded between April 1st and December 1st, 2016. All videos in the sample had at least 40 views and came from channels with at least five uploads and ten subscribers.
For each video, the researchers looked for the word “you” -- as well as variations like “your,” “yourselves,” and “y’all” -- in both the first five seconds and the first 30 seconds. »
- Sam Gutelle