BuzzFeed Motion Pictures is getting into business with media giant Keshet International. The two are teaming up to create a new “transmedia” version of Keshet’s game show “Touch,” geared toward audiences that no longer view their mobile devices as second screens.
“Touch” has two components, a linear show and a mobile game. The concept of both is simple: players are shown some sort of visual and are asked to point out errors that they see — i.e. an object in a photo that really shouldn’t be there.
The Israeli version of “Touch,” created by Ido Rosenblum and Keshet, allows people at home to play against the TV contestants on their phones or tablets, but anyone can play the mobile game on their own at any time. The same idea is behind the format being developed with BuzzFeed.
“BuzzFeed has been at the forefront of creating culturally defining and buzzworthy original online content,” said...
“Touch” has two components, a linear show and a mobile game. The concept of both is simple: players are shown some sort of visual and are asked to point out errors that they see — i.e. an object in a photo that really shouldn’t be there.
The Israeli version of “Touch,” created by Ido Rosenblum and Keshet, allows people at home to play against the TV contestants on their phones or tablets, but anyone can play the mobile game on their own at any time. The same idea is behind the format being developed with BuzzFeed.
“BuzzFeed has been at the forefront of creating culturally defining and buzzworthy original online content,” said...
- 10/13/2016
- by Oriana Schwindt
- Variety - TV News
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