How do viewers feel after they watch a video? Canvs wants to help its partners answer that question. The analytics company, which is best known for decoding Twitter chatter as it relates to TV shows, has announced integrations with YouTube and Facebook.
Canvs’ signature product tells the company's partners how their viewers feel about specific pieces of content. After a TV episode airs, for example, Canvs can comb through Twitter and tell how many people are excited, angry, or sad by examining the frequency of specific words and phrases within tweets. As Canvs tells it, that data extremely valuable for marketers. According to a press release from the company, there are “studies showing Emotional Reactions (ERs) are a better qualitative indicator of brand recognition, TV tune-in and intent to purchase.”
On YouTube and Facebook, Canvs will look through comments to decode the emotional responses generated by the videos of its partners. »
- Sam Gutelle