When Tom Bernard and Michael Barker saw “Equity” at last winter’s Sundance Film Festival, they knew immediately that the thriller about women breaking Wall Street’s glass ceiling would tap into the zeitgeist — before reviews even hit, the Sony Pictures Classics co-presidents snapped up the movie and gamed out a release plan that saw the studio debuting the picture the same week that Hillary Clinton claimed the Democratic Party’s nomination for president.
“They instantly understood that the movie was an opportunity to have a conversation about women in business,” says Meera Menon, the film’s director. So Bernard and Barker worked with Menon and producers Alysia Reiner and Sarah Megan Thomas to set up screenings with women’s groups all over the country, organizing discussions about gender discrimination around the film.
“It’s a thriller and a Wall Street drama, but it’s also an issues movie,” says Bernard.
“They instantly understood that the movie was an opportunity to have a conversation about women in business,” says Meera Menon, the film’s director. So Bernard and Barker worked with Menon and producers Alysia Reiner and Sarah Megan Thomas to set up screenings with women’s groups all over the country, organizing discussions about gender discrimination around the film.
“It’s a thriller and a Wall Street drama, but it’s also an issues movie,” says Bernard.
- 9/8/2016
- by Brent Lang
- Variety - Film News
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