Multiple reports have surfaced recently stating that top Vine stars are defecting from the micro video platform in favor of competing services like YouTube, Facebook, Instagram, and Snapchat -- in search of larger audiences as well as more substantial monetization opportunities.
In addition to top creators, brands have also been looking to create sponsored Vines less frequently (the company does not currently have an advertising model in place) over the past six months, Joe Gagliese, CEO of Viral Nation -- an influencer talent and marketing agency -- told Digiday. Gagliese has been pushing his clients to post on Facebook, he says, where analytics are better, the team is constantly innovating new video features, and monetization seems imminent.
Research by influencer marketing company Markerly determined that roughly half of 9,725 Vine stars with more than 15,000 followers -- including prominent creators like Zach King -- have left the platform since the beginning of this year, »
- Geoff Weiss
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