Is piracy to blame for “The Expendables 3’s” puny box office debut this weekend or were viewers ready to euthanize the film’s aging action heroes?
That’s the question Hollywood’s asking after the thriller fell short of initial projections by roughly $10 million, debuting to a paltry $16.2 million.
As the dwindling numbers trickled in over the weekend, studio executives privately pointed the finger at a leaked copy of the film that hit the internet three weeks before its debut and was seen by 2.2 million people.
“This is really a clear situation where this had an impact,” said Phil Contrino, vice president and chief analyst of BoxOffice.com. “It’s hard to measure, but the ripple effect, not only of the downloads, but of the word-of-mouth that spread as a result, can be seen in the soft opening.”
The film’s initial numbers are the worst in series history.
That’s the question Hollywood’s asking after the thriller fell short of initial projections by roughly $10 million, debuting to a paltry $16.2 million.
As the dwindling numbers trickled in over the weekend, studio executives privately pointed the finger at a leaked copy of the film that hit the internet three weeks before its debut and was seen by 2.2 million people.
“This is really a clear situation where this had an impact,” said Phil Contrino, vice president and chief analyst of BoxOffice.com. “It’s hard to measure, but the ripple effect, not only of the downloads, but of the word-of-mouth that spread as a result, can be seen in the soft opening.”
The film’s initial numbers are the worst in series history.
- 8/17/2014
- by Brent Lang
- Variety - Film News
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