‘Guardians of the Galaxy’ Lifts U.S. Box Office After Weeks of Declines

‘Guardians of the Galaxy’ Lifts U.S. Box Office After Weeks of Declines
Guardians of the Galaxy” injected life into a summer box office that was looking positively moribund.

The Marvel release landed in U.S. theaters with a smashing $94 million debut last weekend, crushing estimates that had pegged an opening in the $70 million range. Those otherworldly results lifted the overall domestic box office.

Going into the weekend, summer ticket sales were off more than 20% from last year’s record-breaker. Thanks to “Guardians,” they now are down 18%, according to Rentrak. The summer box office currently stands at $3.2 billion compared with $3.9 billion at the same point in 2013.

“Summer ain’t over,” said Paul Dergarabedian, senior media analyst at Rentrak. “To move the needle one percent in one weekend is a lot. If we can get so we’re 12 or 15 percent down by the end of summer, that’s a more manageable deficit.”

After eight straight weeks of declines, last weekend was up 34.6% over the previous year’s haul.
See full article at Variety - Film News »

Similar News