21 July 2014 1:32 PM, PDT | Tubefilter.com | See recent Tubefilter News news »

The beginning of the school is a busy time for Target, and the major retailer wants to ensure college freshman head to the red bull's-eye when it's time to outfit their dorm rooms. To that end, it has partnered with a quartet of YouTube content creators, who serve as the stars of a new web series titled Best Year Ever. Best Year Ever is essentially a short-form version of Extreme Makeover: Home Edition. Each episode features some incoming freshmen, designer Veronica Valencia, and one of four featured YouTubers: Todrick Hall, Anneorshine, Mikey Bolts, and iHasCupquake. The assembled group gallivants around Target in search of must-have items for the fall. Unlike some other branded web series, Best Year Ever makes a concerted effort to feature the specific personalities of its charismatic stars. For instance, in one short video, Hall sashays through the aisles while singing a song about Target. Hall's Best »

- Sam Gutelle

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