Update: In Nielsen nationals released on Friday afternoon, Thursday’s USA-Germany match averaged 10.77 million viewers on Espn. That makes it the third most-watched men’s World Cup game ever on the cable network — behind only the 18.22 million for this month’s USA-Portugal contest and the 11.09 million for USA-Ghana.
The game peaked with 12.06 million from 1:30 to 2 p.m. Et.
Espn has generated its largest viewership ever for the 48 opening-round World Cup matches, averaging 3.54 million viewers for its 48 games. This is 46% more viewers than the 2010 World Cup (2.43 million) and more than double the 2006 event’s first round (1.69 million).
Univision averaged roughly 3.4 million viewers for Monday’s game, bringing the U.S. total to about 14.2 million. Through the first round of the World Cup tournament, the network was averaging a best-ever 2.9 million viewers.
As would be expected, Thursday’s early start time cut into viewership of Espn’s coverage of Team USA »
- Rick Kissell