23 June 2014 3:07 PM, PDT | Variety - Film News | See recent Variety - Film News news »

Veteran publicist Fritz Friedman is leaving Sony Pictures at the end of summer, the studio confirmed Monday, after more than 34 years of leading publicity efforts for home entertainment and, more recently, acquisitions.

Friedman will focus on other endeavors, including serving as an adjunct faculty member at the University of Southern California’s Annenberg School for Communications and Journalism, according to people familiar with the situation.

Friedman also was recently appointed by California Gov. Jerry Brown to a three-year term on the Cal Humanities Board, which is charged with promoting the humanities in California to help create “a state of open mind.”

According to Sony Pictures company spokesman, “Fritz Friedman, who for more than 34 years has driven Sony Pictures Home Entertainment’s publicity and corporate communications campaigns, has chosen to step down as Svp of Worldwide Publicity, effective August 31, 2014. Fritz made countless contributions to Sphe and Spe by crafting the publicity »

- Thomas K. Arnold

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