12 June 2014 3:55 PM, PDT | Variety - Film News | See recent Variety - Film News news »

What is central for the future of family and faith-based entertainment and its expansion is its credibility and engagement with audiences and communities at large, according to DeVon Franklin, Sony Entertaiment’s senior VP of production.

“Credibility is key. It has to come from a place of where your heart is,” the exec said at Variety’s Purpose: The Family Entertainment & Faith Based Summit at the Four Seasons Beverly Hills on Thursday.

Barbara Fisher, Svp, original programming, Up, added, “Clearly things are changing. I’m at a network that has devoted its entire network to this kind of programming. I don’t think we would be succeeding, and I don’t think we would be growing if audiences weren’t asking for this. What is surprising people is this kind of programming is for a lot more people than they think.”

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