Both films will capitalize on residual goodwill for the first installments in the franchise, and should benefit from two very different movie-going audiences.
Adults will flock to see undercover cops Jonah Hill and Channing Tatum hang out with college spring-breakers in the R-rated “22 Jump Street,” while families will scurry to check out a hapless Viking and his fire-breathing friend in PG-rated “How to Train Your Dragon 2.”
“These movies are perfectly counter-programmed,” said Paul Dergarabedian, senior media analyst at Rentrak. “When you have a variety of entertainment options in the marketplace, it enhances the marketplace.”
When the dust settles, “How to Train Your Dragon 2″ will likely wear the box office crown, with a gross that analysts say could hit $60 million. Sources close to Twentieth Century Fox,