Box Office: ‘How to Train Your Dragon,’ ‘Jump Street’ Sequels to Jockey for No. 1

Box Office: ‘How to Train Your Dragon,’ ‘Jump Street’ Sequels to Jockey for No. 1
It’s a sequel slugfest at the multiplexes this weekend as “How to Train Your Dragon 2″ and “22 Jump Street” battle for no. 1 at the box office.

Both films will capitalize on residual goodwill for the first installments in the franchise, and should benefit from two very different movie-going audiences.

Adults will flock to see undercover cops Jonah Hill and Channing Tatum hang out with college spring-breakers in the R-rated “22 Jump Street,” while families will scurry to check out a hapless Viking and his fire-breathing friend in PG-rated “How to Train Your Dragon 2.”

“These movies are perfectly counter-programmed,” said Paul Dergarabedian, senior media analyst at Rentrak. “When you have a variety of entertainment options in the marketplace, it enhances the marketplace.”

When the dust settles, “How to Train Your Dragon 2″ will likely wear the box office crown, with a gross that analysts say could hit $60 million. Sources close to Twentieth Century Fox,
See full article at Variety - Film News »

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