5 June 2014 10:00 AM, PDT | Variety - Film News | See recent Variety - Film News news »

Lionsgate investors who presumed there was no more value to wring out of “The Hunger Games” beyond its final installment next year got a nice surprise last week. CEO Jon Feltheimer announced a new way to capitalize on the mega-franchise: A touring exhibition devoted to the movie will kick off next summer, the first element of a bigger plan aimed at putting the studio in the theme park business.

Indeed, blockbuster entertainment franchises are getting integrated into the parks with increasing frequency. Universal Studios Hollywood unveiled Despicable Me: Minion Mayhem in April, expanded with Super Silly Fun Land, the seaside carnival featured in the film. Up next: Universal is teaming with Warner Bros. to open Diagon Alley, a faithful re-creation of the London location from the “Harry Potter” films, on June 20.

As part of the massive expansion of the Wizarding World of Harry Potter, Universal Studios Florida built a »


- Marc Graser

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