4 June 2014 2:39 PM, PDT | Hitfix | See recent Hitfix news »

Mariah Carey’s first album in five years, “Me. I Am Mariah… The Elusive Chanteuse,” came out last week and debuted with rather unspectacular sales. In numbers released today, “Elusive” sold 58,000 in its first week, according to Nielsen SoundScan. That’s Carey’s lowest opening weeks sales ever for a non-holiday album since the 1991 birth of SoundScan. So what went wrong here? *The title. Not only is it unwieldy, it’s three titles in one. It’s memorable for being awkward and egotistical and just strange… and that’s even knowing the too precious backstory of the title coming from a drawing she did when she was little. And who has referred to her as “the elusive chanteuse?” That seems self-appointed. Including your name in that album title only works once— on your self-titled debut—and she’d already gotten away with it doing it again on “The Emancipation of Mimi. »


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