4 June 2014 5:00 AM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »

This story first appeared in the June 13 issue of The Hollywood Reporter magazine. On May 28, Apple confirmed its purchase of Beats Electronics and Beats Music, but many still have questions about the Cupertino, Calif.-based tech giant's long-term content plans. They note that $3 billion -- Apple's biggest acquisition price to date -- is a hefty sum for a company that manufactures headphones and operates a fledgling subscription music service, which leaves some speculating the deal is more about music mogul Jimmy Iovine's Hollywood connections. "Apple's motivation to acquire Beats … appears to be to bring Jimmy Iovine

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- Roy Trakin, Natalie Jarvey

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