Relativity at 10: Division Heads on Firm’s Future

Though known primarily as a film studio, Relativity has many flourishing departments, including television, fashion, sports management and digital media. The company recently announced the launch of Madvine, its inhouse agency. We spoke to the heads of several divisions about what the diverse firm’s future holds.

Happy Walters

Co-chief operating officer and CEO of Relativity Sports

With his background in the music business, including as owner and CEO of Buzztone Music, Happy Walters originally joined Relativity in 2008 as president of Relativity Music Group. Under his watch, the company created and released soundtracks for such hit films as “Dear John” and “Bridesmaids.” A certified NBA and NFL player agent, he was already representing several athletes when he noticed the sports platform Ryan Kavanaugh was building.

Recognizing Relativity created content and had great relationships with brands, Walters suggested a test case: At the time, basketball all-star Amar’e Stoudemire was playing
See full article at Variety - Film News »

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