29 April 2014 10:58 PM, PDT | IF.com.au | See recent IF.com.au news »

A cinema on demand service may be available in Australia later this year should the roll out of American web platform Tugg prove successful. The company, which has been operating in the Us since 2012 and has partnered with David Doepel's Leap Frog Films for its Australian roll out, works much the same as traditional crowdfunding models, only in this case interested parties pledge to buy movie tickets should a cinema agree to screen a certain film at a specified session time. The session only goes ahead (and credit cards are only charged) in the case there are enough people to make up a decent audience. Tugg co-founder Pablo Gonzalez spoke to Icaa Conference attendees yesterday about how offering a cinema on demand service can help cinemas attract new audiences, build new communities and attract patrons during quieter session times. "There is nothing to lose making cinemas available to audiences during typically quiet times, »

- Emily Blatchford

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