Brass-knuckled negotiations are nothing new in the TV business. But there has traditionally been an understanding that getting the best deal shouldn’t mean crippling the other side — not out of benevolence, but simply to leave the well viable for the day when you have to return to it.
Sports television has seemingly lost heed of this logic, putting greed ahead of practicality, and feelings of invulnerability ahead of common sense.
The protracted negotiations between the Los Angeles Dodgers’ SportsNet La and DirecTV — which at press time has continued to balk (heh heh) at acquiescing to team partner Time Warner Cable’s asking price for the baseball-dedicated network — comes on the heels of an explosion of regional, narrowly skewed channels, sprouting up in the belief that live sports is a commodity no distributor dares be caught dead without.
That might be true, but the fact Angelenos love the Dodgers shouldn »
- Brian Lowry
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