21 April 2014 5:46 AM, PDT | Variety - Film News | See recent Variety - Film News news »

Joss Whedon surprised attendees at the Tribeca Film Festival’s world premiere of new film “In Your Eyes” when he appeared in a video announcement following the April 20 screening to announce that Whedon and Kai Cole’s Bellwether Pictures had just released the movie digitally, directly to consumers, as a $5 digital rental.

Written and exec produced by Whedon and directed by Brin Hill, “In Your Eyes” is now available on the film’s website via the Vimeo on Demand platform. Pic has been translated into Spanish, German, Portuguese, French and Japanese for the release.

Bellwether bills itself as a microstudio looking to produce indies and distribute them directly to auds via new media tools. “In Your Eyes” was produced and released in partnership with Michael Roiff’s Day & Night Pictures.

The release strategy for “In Your Eyes” echoes similar initiatives that have seen creatives take distribution into their own hands, »


- Gordon Cox

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