Is Coachella a corporate sellout?

  • Hitfix
Is Coachella a corporate sellout?
Indio, Calif. (AP) — When it first started in 1999, Coachella was a couple of stages and a dance tent. Tickets were $65. A few dusty stands sold hot dogs and Cokes. It was the end of grunge and the start of a new millennium, and it was all about the music. All for one weekend. Now, tickets start at $375. Gourmet menus and VIP packages abound. And dozens of companies have hopped on the Coachella bandwagon, turning the music festival — now two back-to-back weekends — into a marketing hotspot. Adidas, Details magazine, Harper's Bazaar and Lacoste are just some of the brands that host offsite festival events for stylish celebrity guests. Rolling Stone executive editor Nathan Brackett said the Coachella Valley Music and Arts Festival has become a destination for fans and brands because organizers consistently deliver compelling lineups of diverse and unconventional musical acts. A reunited OutKast headlines this year's festival, and other acts include Arcade Fire,
See full article at Hitfix »

Similar News