WWE Studios Finally Finds its Footing in Hollywood

For a decade, WWE has wrestled with the kind of movies it wants to make, shifting from actioners and horror fare headlined by wrestlers John Cena, Kane and “Stone ColdSteve Austin to silly comedies and treacly dramas that seemed more at home on the Hallmark Channel. But over the past year, the company’s film arm, WWE Studios, appears to have found its footing.

Its biggest hit to date, the Halle Berry thriller “The Call,” earned nearly $69 million at the worldwide box office. Produced with Troika Pictures and released by Sony’s TriStar banner last year, the film represents the kind of projects WWE now wants on its slate: movies with notable names it can pair with other producers on and offset the financial risk that has dragged down so many others in Hollywood.

In March, that included co-producing the latest Scooby-Doo caper — set at WrestleMania, of course — with
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