24 March 2014 5:01 PM, PDT | ScreenDaily | See recent ScreenDaily news »

China’s online video giants are increasing investment in original content, from microfilms and web serials to feature films, in a bid to keep viewers in a fast-growing but increasingly competitive market.

Speaking on a panel at Filmart yesterday, Youku Tudou senior vice president Allen Zhu explained how the company has started investing directly in features such as action thriller Firestorm and upcoming comedy Old Boys: The Way Of The Dragon.

Since 2012, Youku has also worked with the Hkiff on the Beautiful omnibus films. “We are able to observe audience behavior through big data technology so we can see where we should invest,” Zhu said.

Co-produced by Youku, Le Vision Pictures and Ruyi Films, Old Boys is based on Xiao Yang and Wang Taili’s hit microfilm and will receive a theatrical release in June.

Le Vision Pictures is a subsidiary of another online video platform, LeTV, highlighting the trend of Chinese internet companies moving into production »

- lizshackleton@gmail.com (Liz Shackleton)

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