'Divergent' Dominates, 'Muppets' Misses, 'God' Lives

'Divergent' Dominates, 'Muppets' Misses, 'God' Lives
Young-adult adaptation Divergent ruled the box office this weekend with an estimated $56 million. While that's a step down from the first Twilight, it's still good enough to justify Summit Entertainment's aggressive sequel plans.Among the other new releases, Muppets Most Wanted opened significantly lower than its predecessor, while Christian drama God's Not Dead put up some surprisingly strong numbers.Divergent's $56 million debut was down 20 percent from the first Twilight, and wasn't in the same league as The Hunger Games. Still, it ranks second among 2014 movies, and eighth all-time for March releases. It also earned more in its first three days than the combined totals of Ya flops Beautiful Creatures, The Host and Vampire Academy.Recognizing that this potential franchise was a key part of the company's long-term prospects, Summit Entertainment (a Lionsgate company) executed a blockbuster-level marketing campaign for Divergent. While it wasn't explicitly stated in marketing material, Divergent
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