15 March 2014 6:20 AM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

From reciting Shakespeare to curating his private library of 500 scents, Independent and London Evening Standard owner Evgeny Lebedev makes an unusual newspaper proprietor. Now he's planning to unleash himself on viewers as a TV presenter

Britain's youngest media magnate has only just begun to talk when he gets distracted by his own fingers, and breaks off to sniff them. Inhaling delicately, he smiles to himself, and explains that he keeps a private library of 500 scented oils in an office, which he had been checking on before I arrived. "Professional perfumers tell me I've got a good nose, which I'm very proud about. I think smell is one of the most powerful things in the world. It's like a time machine. Most people don't realise that. If I smell lilacs, for example, I'm immediately transported back to my childhood, because there are a lot of lilacs in Russia."

I've never met a newspaper proprietor before, »

- Decca Aitkenhead

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